Bharat Book

Report on India Fragrance Market Outlook, 2021

Press Release   •   Jan 02, 2016 16:18 IST

02st Jan 2016- Mumbai, India: announces a report on “Report on India Fragrance Market Outlook, 2021” The report The fragrance industry in India is one of the largest in terms of production, consumption Import.

Fragrance industry’s rapid growth is attributed primarily to the advent of functional products with characteristics such as perfumes and deodorants. The earliest scents known to Indians were the healing scents introduced through Ayurveda. Ayurvedic remedies recommending the use of aromatic herbs and fragrant plants for well-being, hygiene, treatment of ailments, beauty and age-control is well known even today. It has been a traditional country so far but now things are just about to change in a hurry. The fragrance industry in India is one of the largest in terms of production, consumption, import and is in the process of taking off as more youngsters wear a fragrance in the form of perfumes and deodorants. At present, the Indian fragrance market is set to grow; and offer innumerable opportunities for new entrants to grow in this market.

India fragrance Market is growing with a CAGR of 32.71% from last five years and is projected to get more than ten times by the year 2021 due to rising personal care, brand awareness, increasing disposable income, growing demand in middle class people and affordable price of fragrance in the form of mass perfumes and deodorants. The unorganized market in this industry is accounting considerable market share. Keeping in point of individuality and personal grooming & care, the youngsters, women, men, etc. majorly fuelled the sales in the fragrance market.

According to “Idia Fragrance MarketIn Outlook 2021”, India’s fragrance market is anticipated to increase at a CAGR of 11.94% over six years. Givaudan, IFF and Firmenich are market leaders in the organized fragrance market. India fragrance market is divided into two segments viz. Perfume and Deodorant category. Deodorants dominate the market while perfume along with its innovations is growing fast. Fogg is leading in deodorant category followed by Park Avenue and Wild Stone. Urban India accounts for a considerable market share in the sales of deodorants and perfumes, with deodorants growing rapidly in rural India.

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