China cosmetics market has been growing at a rapid pace. Research in the field unearths that male grooming market has been showing tremendous growth performance and has emerged as a potential investment area for the players. By 2014, the skin care market is likely to occupy more than half of the China’s male grooming market, surpassing the currently dominating hair care segment. Further, according to a latest research by RNCOS, “Chinese Male Grooming Market Analysis”, skin care market is anticipated to grow robustly and dominate the China’s male grooming market in the coming years.
The majority of demand will be fueled by increasing usage of specialized skin care products targeted at men. Men-specific moisturizers, toners, anti-aging products and skin whitening creams are some of the main segments gaining continuous popularity among Chinese men. Rising awareness, increasing disposable income, and desire for a better lifestyle are leading Chinese male consumers to spend extra money on skin care products. In-line with this trend, various cosmetics companies are launching their skin care products in Chinese market. L’Oreal, the key skin care company, is expected to maintain its lead in the market with several new innovative product launches.
In addition to this, the report also highlights the opportunities and challenges in the male grooming market of China. Moreover, it provides business description, strategic analysis and initiatives of key players including L’Oreal China, Procter & Gamble, Unilever China, Shanghai Jahwa United Company and Nivea (Shanghai) Limited. Overall, the report is an optimum presentation of China male grooming market, which caters to all those interested in cosmetics domain.
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