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Social Media Analytics Market Size Study,by Analytics Type, by Application,by Industry Vertical,by Regional Forecasts 2017-2025

Press Release   •   Apr 12, 2018 13:43 IST

Social Media Analytics Market valued approximately USD 2.3 billion in 2016 is anticipated to grow with a healthy growth rate of more than 25.3% over the forecast period 20172025. The market growth is attributed to rising focus of organizations to analyze market and competitive landscape, increasing engagement of users through social media, need to leverage available consumer data on social media to understand consumer behavior. However, the market growth is restricted by lack of standard measures for social media analytics.

On the basis of Application, the global social media analytics market is segmented into Sales and Marketing, Customer Experience Management, Competitive Intelligence, Risk Management and Fraud Detection, Public Safety and Law Enforcement. Currently the market is dominated by the sales and marketing management application. However, over the forecast period Competitive Intelligence and Risk Management and Fraud Detection applications are expected to witness significant growth opportunities over the forecast period.

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The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming eight years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within each of the regions and countries involved in the study. Furthermore, the report also caters the detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, the report shall also incorporate available opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and subsegment of the market are explained below:

By Analytics Types

  • Predictive Analytics
  • Prescriptive Analytics
  • Diagnostics Analytics
  • Descriptive Analytics


By Application:

  • Sales and Marketing
  • Customer Experience Management
  • Competitive Intelligence
  • Risk Management and Fraud Detection
  • Public Safety and Law Enforcement
  • Others


By Industry Vertical:

  • Banking, Financial Services, and Insurance BFSI
  • Telecommunication and IT
  • Retail and Commerce
  • Healthcare and Life Science
  • Manufacturing
  • Government and Defense
  • Energy and Utilities
  • Media and Entertainment
  • Travel and Hospitality
  • Transportation and Logistics
  • Others

By Regions:

  • North America
  • U.S.
  • Canada
  • Europe
  • UK
  • Germany
  • Asia Pacific
  • China
  • India
  • Japan
  • Latin America
  • Brazil
  • Mexico
  • Rest of the World

Furthermore, years considered for the study are as follows:

  • Historical year – 2015
  • Base year – 2016
  • Forecast period – 2017 to 2025

Some of the key manufacturers involved in the market Oracle, Salesforce, IBM, Adobe Systems, SAS Institute, Clarabridge, Netbase, Brandwatch, Talkwalker, Gooddata, Crimson Hexagon, Simply Measured,Sysomos Frequent cross industry partnerships are leading to market consolidation.

Target Audience of the Social Media Analytics in Market Study:

  • Key Consulting Companies & Advisors
  • Large, mediumsized, and small enterprises
  • Venture capitalists
  • ValueAdded Resellers VARs
  • Thirdparty knowledge providers
  • Investment bankers
  • Investors
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Table of content

Chapter 1. Social Media Analytics Market Definition and Scope
1.1. Research Objective
1.2. Market Definition
1.3. Scope of The Study
1.4. Years Considered for The Study
1.5. Currency Conversion Rates
1.6. Report Limitation
Chapter 2. Research Methodology
2.1. Research Process
2.1.1. Data Mining
2.1.2. Analysis
2.1.3. Market Estimation
2.1.4. Validation
2.1.5. Publishing
2.2. Research Assumption
Chapter 3. Executive Summary
3.1. Global & Segmental Market Estimates & Forecasts, 20152025 USD Billion
3.2. Key Trends
Chapter 4. Social Media Analytics Market Dynamics
4.1. Growth Prospects
4.1.1. Drivers
4.1.2. Restraints
4.1.3. Opportunities
4.2. Industry Analysis
4.2.1. Porter’s 5 Force Model
4.2.2. PEST Analysis
4.2.3. Value Chain Analysis
4.3. Analyst Recommendation & Conclusion
Chapter 5. Social Media Analytics Market, By Analytics Type
5.1. Market Snapshot
5.2. Market Performance Potential Model
5.3. Social Media Analytics Market, Sub Segment Analysis
5.3.1. Predictive Analytics
5.3.1.1. Market estimates & forecasts, 20152025 USD Billion
5.3.1.2. Regional breakdown estimates & forecasts, 20152025 USD Billion
5.3.2. Prescriptive Analytics
5.3.2.1. Market estimates & forecasts, 20152025 USD Billion
5.3.2.2. Regional breakdown estimates & forecasts, 20152025 USD Billion
5.3.3. Diagnostics Analytics
5.3.3.1. Market estimates & forecasts, 20152025 USD Billion

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