Flash News Release

Social Medicine Is Understanding Patients By Launching New Website

Press release   •   Mar 22, 2012 13:28 IST

Melbourne, Australia, Monday - March 19, 2012 -- Social Medicine ( http://www.social-medicine.org ) opens the doors for patients that were not previously made available. Patients now have the opportunity for:
* Instant two way communication to help bring patients closer
* Supportive communities through enhanced functionality
* Friend circles to allow patients to connect and bond with others globally

Social Medicine (Social-medicine.org), a health based social networking site, helps people suffering from a variety of health conditions, to globally connect, help and share information with others in similar situations, by focusing on bridging the gap of patient-to-patient communication, and patient-to-practitioner communication, with all the social networking features and functionality expected in today’s society.

Community Support:
Social Medicine fosters community support, where real people in similar situations come together, to circumvent negative feelings like disconnection and loneliness, and focus on improving self-esteem, understanding, communication, relationships, and peer support.

"As a psoriasis sufferer, I know first hand how hard it can be to deal with an illness, without that all essential support from people who truly understand. After spending years managing my condition alone, I turned to the Internet for help. I found a sheer number of forums, blogs, and communities, in which psoriasis was discussed, but I didn't find it to be a personal experience," says Michael Dornan, the creator of Social Medicine.

Social Medicine’s online health communities does not show any geographical boundaries; anonymity from stigmatizing, embarrassing, and sensitive issues; increasing self-disclosure; and encouraging honesty. Even people with rare diseases can find peers online. The anonymity of online communities may facilitate the participation of certain people, who may be culturally and socially conditioned not to ask for help and support.

Understanding Patient’s Difficulties:
Why are patients turning to the web for information? There are increasing demands of consumer driven health content. It is seen that 48% of people with cancer reported that they had insufficient information provided by their physicians, while 20% were not satisfied with the information given and 39% of women with breast cancer indicated that they wished that they had help with knowing what questions to ask. (Gunther Eysenbach MD, MPH, The Impact Of Internet On Cancer Outcomes, American Cancer Society, 2003). However, dissatisfaction with information provided is not the only reason why patients turn to the Internet.

Social Medicine aims to better understand how people are connecting and sharing information about their medical conditions, the various treatments and products they are using. As communication on medical conditions is already undertaken in forums to some extent, these forums are now falling behind in functionality that would significantly improve patient’s experiences if communication was shared on social networking platforms.

There is a great need for more information. Patients want to know what other patients have done, used or experienced with their condition. The provision of information provided to patients has been shown to help them gain control, reduce anxiety, create realistic expectations, promote self-care and participation, and generate feelings of safety and security. The satisfaction with information provided has been shown to correlate with quality of life. People, who feel satisfied with the adequacy of information given, are more likely to feel happy with their level of participation and in the overall process of decision-making.

Psoriasis Social, the initial platform that paved the way for Social Medicine, demonstrated that patients understood what a social network for their condition offered over forums and other sites. "Psoriasis Social took off with a speed that surprised me. In a short period of time approximately 400 people globally, registered and became friends. My simple goal was to give psoriasis sufferers a voice, a sounding board, and a close-knit and supportive community for people who understood, what it was like to live with the condition. Soon Social Medicine was born, a platform for those who suffer from a range of illnesses and conditions, now have a community driven support network, and an avenue for organisations who may like to reach out to people via this platform or support its development," says Michael Dornan, founder of Social Medicine.

Visit http://www.pr.com/press-release/397614 to read the complete press release.

Press & Media Contact:
Michael Dornan
Melbourne, Australia