South Africa Car Rental Market by Market Structure (Organized and Unorganized Sector), by Mode of Booking (Online and Offline), by Clients (Leisure and Business), by Pick-Ups (Airport and Off-Airport), by Car Type (Hatchback, Sedan and SUV) and by Major Regions - Outlook to 2022” provides a comprehensive analysis of the car rental market in South Africa. The report covers various aspects such as overall market size of South Africa car rental, cab aggregator, self driven car and car sharing in terms of transaction value, segmentation on the basis of market structure (organized and unorganized sector), by mode of booking (online and offline), by clients (leisure and business), by pick-ups (airport and off-airport), by car type (hatchback, sedan and SUV) and by major regions. The report also covers trends and developments, issues and challenges, regulatory scenario and SWOT analysis of South Africa car rental market. The report covers snapshot and business models of cab aggregator market, self driven car, car sharing, car pooling/ride sharing and bike aggregator market in South Africa. The report also covers the competitive landscape of the industry and comprehensive profile of leading players (Barloworld Ltd, Imperial Car Rental Ltd, Hertz Corp, McCarthy Ltd, CMH Car Hire (Pty) Ltd, Safy Group) operating in the market.
The report concludes with future outlook and projections of South Africa car rental market, major macroeconomic indicators and upcoming trends affecting the market have also been highlighted in the report. The report also serves competitive scenario for each market which exists in car rental industry to get an in-depth understanding of car rental sector in South Africa.
South Africa Car Rental Market
South Africa car rental market has transformed since 1995 as opening up of SA trade to the world, coupled with ACSA’s keenness to open up business at the main airports across SA, the country witnessed entry of a number of car rental brands in the market. At present, South Africa’s car rental market is mature, with a number of global brands having established their presence in the country. During the period 2012-2017, South Africa car rental market grew at a CAGR of ~% in terms of transaction value and ~% in terms of fleet size. The market witnessed growth in fleet size majorly owing to fall in exchange rate which attracted many tourists in the country which resulted in enhancement of fleet size by the companies to cater to more customers. According to a 2016 survey by Deutsche bank, SA domestic car rental prices are the second cheapest in the world which has attracted customers and travelers for hiring cars on rent for travel. In terms of transaction value, the car rental market augmented positively from USD ~ million during 2012 to USD ~ million during 2017. The major growth drivers of South Africa car rental market include increasing partnerships with major players in travel industry, entry of peer-to-peer platforms such as Uber and growing demand for car rental market from the business segment. Increasing trend of online bookings has further aided the market growth over the years during 2012-2017.
South Africa Car Rental Market Segmentation
By Market Structure: In terms of revenues, SA car rental market is dominated by organized players which accounted for a share of ~% (USD ~ million) during 2017. The organized players in the South Africa car rental market dominated in terms of fleet size and transaction value as the global and domestic players have been focusing on increasing their presence in the country over the years. The organized players are known for their value added services such as insurance, online car booking, various pick up and drop points and other services which has resulted in domination of organized segment during 2017. The unorganized market accounted for a share of ~% (USD ~ million) during 2017.
By Trips: In terms of transaction value, business clients dominated the SA car rental market during 2017 which accounted for ~% (USD ~ million) of the transaction value during 2017. The increasing number of business travelers attending events such as workshops, exhibitions, meetings and conferences boosted transaction value of this segment during 2017. Car rental companies majorly tie up with companies to attract more corporate clients and earn higher revenues. Trips for business purpose accounted for a share of ~% (USD ~ million) during 2017. The demand for car rental for leisure purpose is majorly driven owing to high tourist influx in the country during the summer season.
By Mode of Booking: Offline as a mode of booking dominated the car rental segment in SA which accounted for a share of ~% (USD ~ million) during 2017. Offline booking includes booking through phone calls, SMS and by directly approaching a car rental company (face to face). Online car booking accounted for a share of ~% (USD ~ million) during 2017. Online as a mode of booking car has been increasingly gaining prominence in South Africa owing to increasing competition in the market and to provide better customer service, growing at a double digit growth rate during 2012-2017. Growing Smartphone and internet penetration will further aid the growth of this segment in upcoming years.
By Car Type: Hatchbacks have dominated the car rental market with a share of ~% (USD ~ million) in terms of transaction value during 2017 due to economic price and likability of travelers. Sedan and SUV accounted for a share of ~% (USD ~ million) and ~% (USD ~ million) respectively, during 2017. The customers for the SUV car segment represent big corporate, luxury hotels and the high income tourists.
South Africa Cab Aggregator Market
South Africa cab aggregator market is consolidated with the domination of few players in the online app based aggregator market. In South Africa, the domestic based Africa Ride offers a variety of payment options including weekly and monthly payment plans and accepts payment via mobile wallet apps which has affected the growth of giants like Uber to establish their presence in the market. However, Uber has been trying to beat back local competition, and is partnering with indigenous companies to broaden its appeal. South Africa has witnessed increasing number of inbound tourism which has resulted in increasing prominence of the cab aggregator or the taxi services in the country. SA has witnessed introduction of new domestic players in the market such as Scoop a cab and Cabbi which have been giving intense competition to global players in the market. The cab aggregator market in South Africa has augmented from USD ~ billion during 2012 to USD ~ billion during 2017 at a CAGR of ~% during the period. Leading players in the cab aggregator market in South Africa include Uber, Zebra Cabs, and Africa Ride.
South Africa Car Sharing Market
The sharing economy is becoming increasingly popular internationally, and services like car-sharing have been available in a number of developed countries for many years. In SA, the car sharing service are majorly targeting for customers who want to use cars for short trips and demographically, the car sharing companies are majorly concentrated in cities with high population. Recently, increasing convenience and cost saving have majorly contributed to the growth of car sharing market in South Africa. Car sharing companies in South Africa have been majorly targeting independent travelers who seek more flexibility in their travel plans and offer the service at a lower cost than what daily car rental services offer. The car sharing market in South Africa has augmented from USD ~ million during 2012 to USD ~ million during 2017 at a CAGR of ~% during 2012-2017.
Future Outlook of South Africa Car Rental Market
South Africa car rental market is poised to grow at a moderate growth rate during the forecasted period on the back of growing competition in the industry, increasing fleet size of the companies and increasing market penetration of online bookings over the years. The concept of e-booking or online booking of car rental has benefited the travelers to plan and book their cars in a much quicker and easier way. The online car rental industry is further expected to grow which in turn would reduce the contribution of station renting prominently in future. As the concept of ride sharing and car sharing takes hold of the customers, the car rental market will grow at a descent pace in near future. It is anticipated that offline as a mode of booking will dominate the car rental market accounting for a share of ~% during 2022 but the market share of offline bookings will comparatively fall in coming future. The overall car rental market will grow from USD ~ million during 2018 to USD ~ million during 2022 at a CAGR of ~% during the forecasted period.
Key Topics Covered in the Report
Car rental in South Africa
Value Chain Analysis South Africa Car Rental Market
South Africa car rental market size
South Africa Cab Aggregators Revenue
Major Players in South Africa Car Rental Market
Car Rental Companies in South Africa
Competition in South Africa Car Rental Market
South Africa Self Driving Car Market Revenue
Non Chauffer Rental Car Market South Africa
South Africa Car Rental Market Future Growth
Barloworld Ltd Car Rentals Market Share
mperial Car Rental Ltd Fleet Size
Hertz Corp Revenue from Car Rental
McCarthy Ltd competitors South Africa
Future of South Africa Car Rental Market
Trends in Car Rental Market South Africa
Market share Major Players South Africa Cab Aggregator
Growth South Africa Bike Rental Industry
South Africa Cab Sharing Market
Ride Sharing Market South Africa
Ankur Gupta, Head Marketing & Communications