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Sweden B2C E-Commerce Report 2011 available through

Press Release   •   Nov 10, 2011 15:13 IST

1.) Sweden leading in internet use
 The latest “Sweden B2C E-Commerce Report 2011” compiled by market research firm provides information about B2C E-Commerce in Sweden. Aside from internet use and online purchases, also revenues and competitors are analyzed.
 Sweden is one of the leading countries worldwide when it comes to internet use. Despite the high rate of internet penetration, there is still further potential for growth.
 Online purchases very popular with Swedes
 In 2010, as much as 90 % of the Swedish population used the internet. Furthermore, almost 70 % of the Swedes searched for information on a search engine prior to making online purchases. Growth in B2C E-Commerce revenue is expected to reach slightly under 10 % in 2011. According to the “Sweden B2C E-Commerce Report 2011” by in 2010 the leading product categories in B2C E-Commerce were “travel,” “consumer electronics,” “fashion and shoes” as well as “media/entertainment.” The most popular online shops with Swedish customers were Adlibris (books), Cdon (books and other media), Ellos (fashion) und H&M (fashion). market research reports
 • In the last three months of 2010, approximately half of respondents in Sweden used the Internet for “purchasing/ordering goods or services“.
 • The share of B2C E-Commerce on total retail sales in Sweden is expected to reach almost 5% in 2011.
 • “Travel“ was the leading product category in Swedish B2C E-Commerce in Q3 2010, followed by “Electronics“ and “Clothing & Shoes“.
 • The number of Internet users in Sweden reached 8.5 million in 2010, accounting for more than 90% of the total country population.
 • Online book retailer Adlibris was the most popular online shop for the Swedish population in October 2010, followed by media goods online shop Cdon, fashion online shops Ellos and H&M and aucion website Tradera.
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 4.) About has been committed to research up-to-date, objective and demand-based data on markets and competitors for top managers from various industries since 2005. Headquartered in Hamburg, Germany, the firm has a strong international focus and is specialized in secondary market research. In addition to offering reports on markets and competitors, also carries out client-specific research. Clients include leading global enterprises from various industries including B2C E-Commerce, electronic payment systems, mail order and direct marketing, logistics, as well as banking and consulting.
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