Ken Research Latest Report on “Thailand Nutraceuticals Market Outlook to 2021 - Elevating Consumption of Vitamin D and Calcium Supplements Among Geriatric Population to Drive Future” focuses on overall market size for Thailand nutraceuticals market, market segmentations on the bases of dietary supplements, functional food & beverages and distribution channels, dietary supplements sub-segmentation by type of supplements, functional foods and beverages sub-segmentation by product category. The report also covers Government regulations for nutritional and dietary supplements in Thailand, import and export scenarios of nutritional and dietary supplements in Thailand Government Regulations for Nutritional and Dietary Supplements in China, trends & developmentstrends & developments in the market and competitive landscape of major players in Thailand Nutraceuticals Market. The report concludes with market projection for future and analyst recommendation highlighting the major opportunities and cautions.
Thailand Nutraceuticals Market Size
The market size of the nutraceuticals industry in Thailand has witnessed an increasing trend in the revenue growth during the period of six years (2011-2016) with growth reported at a CAGR of ~% during the period 2011-2016. Health and wellness trends in Thailand acted as major driver for the nutraceuticals market in the country. The market has witnessed an increase in beauty and weight management supplements sales. Kalow weight loss supplements and B5 dietary supplements are popular products for weight loss in Thailand.
China Nutraceuticals Market
By Dietary Supplements, and Functional Foods and Beverages
Dietary Supplements dominated the nutraceuticals market and contributed the revenue share of ~% in 2011 and ~% in 2016. Hectic lifestyle of urban Thai consumers coupled with dietary imbalances and insufficient exercises has increased the necessity to use dietary supplements among Thai population. People consume it as a preventive measure to lower the risks of chronic diseases and boost immune system to keep bodily organs functioning regularly. Another major problem of the country in form of aging population has resulted in high prevalence of various chronic diseases including cardiovascular diseases and hypertension, which in turn has resulted in prescription of various nutritional supplements. However, functional foods and beverages in Thailand have found major importance in form of maintaining weight or chronic diseases such as hypertension or diabetes.
By Distribution Channel
Mass merchandiser attributed ~% share in the distribution of nutraceuticals as strategy of the retailers principally accommodating only best selling products due to the limited selling spaces is followed by them. Moreover, mass merchandisers in Thailand are observed to sell nutraceuticals in cheaper prices compared to pharmacies or any other distribution channel. In Thailand, the nutritional supplements at pharmacies are very expensive. It was observed that extra ~ THB (USD ~) had to be paid at the pharmacies compared to the mass merchandiser. Other major distribution channels include convenience stores, door-to-door sales, pharmacies, and mail orders.
Dietary Supplements Segmentation by Type of Supplements
Vitamins and minerals dominated the Thailand Nutraceuticals market with revenue share of ~% in 2011 and ~% in 2016. Aging population coupled with low calcium intake in Thai population especially amongst the rural population has resulted in high prevalence of low Vitamin D and low bone mineral density levels in Thai population. Vitamin D deficiency resulted in extensive bone pains and occurrence of various orthopedic disorders like arthritis especially in women, which has consequently increased the demand for vitamin and minerals supplements amongst Thais.
Functional Foods and Beverages Market Segmentation by Food Category
Ankur Gupta, Head Marketing & Communications
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