Ankur Gupta

The Cards and Payments Industry in Lebanon: Emerging Trends and Opportunities To 2020: Ken Research

Press Release   •   Jan 25, 2018 13:06 IST

The Cards and Payments Industry in Lebanon: Emerging Trends and Opportunities to 2020' report provides detailed analysis of market trends in the Lebanese cards and payments industry. It provides values and volumes for a number of key performance indicators in the industry, including check payments and payment cards during the review period (2011-2015).

The report also analyzes various payment card markets operating in the industry, and provides detailed information on the number of cards in circulation, and transaction values and volumes during the review period and over the forecast period (2016-2020). It also offers information on the country's competitive landscape, including the market shares of issuers and schemes.

The report brings together Timetric's research, modeling, and analysis expertise to allow banks and card issuers to identify segment dynamics and competitive advantages. The report also covers details of regulatory policy and recent changes in the regulatory structure.

Summary

Timetric's 'The Cards and Payments Industry in Lebanon: Emerging Trends and Opportunities to 2020' report provides top-level market analysis, information and insights into the Lebanese cards and payments industry, including:

Current and forecast values for each market in the Lebanese cards and payments industry, including debit card, credit and charge cards.

Detailed insights into payment instruments including check payments and payment cards. It also, includes an overview of the country's key alternative payment instruments.

E-commerce market analysis.

Analysis of various market drivers and regulations governing the Lebanese cards and payments industry.

Detailed analysis of strategies adopted by banks and other institutions to market debit, credit and charge cards.

Comprehensive analysis of consumer attitudes and buying preferences for cards.

The competitive landscape in Lebanese cards and payments industry.

Scope

This report provides a comprehensive analysis of the Lebanese cards and payments industry.

It provides current values for the Lebanese cards and payments industry for 2015, and forecast figures to 2020.

It details the different demographic, economic, infrastructural and business drivers affecting the Lebanese cards and payments industry.

It outlines the current regulatory framework in the industry.

It details marketing strategies used by various banks and other institutions.

Reasons To Buy

Make strategic business decisions, using top-level historic and forecast market data, related to the Lebanese cards and payments industry and each market within it.

Understand the key market trends and growth opportunities in the Lebanese cards and payments industry.

Assess the competitive dynamics in the Lebanese cards and payments industry.

Gain insights into marketing strategies used for various card types in Lebanon.

Gain insights into key regulations governing the Lebanese cards and payments industry.

Key Highlights

To prevent money laundering and the misuse of prepaid cards, Banque du Liban (the central bank of Lebanon) issued a circular in March 2016, directing banks and financial institutions to discontinue issuing and marketing prepaid cards. However, this circular was amended in May 2016, allowing banks to issue prepaid cards only to accountholders. International issuers are also allowed to issue prepaid cards, with the central bank's approval.

The United Nations High Commissioner for Refugees (UNHCR) launched the Multipurpose Cash Assistance Program (MCAP) in August 2014, to serve the increasing Syrian refugee population, which stood at around 1.1 million in February 2016. By May 2015, 12,807 refugee families were offered cash assistance via payment cards issued through this program by CSC. Similarly, the Lebanon Cash Consortium (LCC) partnered with the World Food Program (WFP) in December 2014, to launch the OneCard electronic payment card. This card can be used for ATM cash withdrawals, as well as in-store payments at partner retailers.

To offer easier access to banking service, Bank Audi launched its Novo branch in December 2014. This branch offers interactive teller machines (ITMs) and an ultra-modern space catering to consumers' financial needs. An ITM offers live video assistance, and can be used by consumers to manage bank accounts, deposit and withdraw cash, deposit and cash checks, transfer money and pay bills. The bank also offers a Novo advisory room which can be used to open bank accounts and instantly obtain debit cards. The Novo branch is open 365 days a year, and is expected to provide a convenient and interactive banking experience to consumers.

Source: https://www.kenresearch.com/banking-financial-services-and-insurance/financial-services/cards-payments-industry-lebanon/55790-93.html

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Ken Research
Ankur Gupta, Head Marketing & Communications
ankur [@] kenresearch.com
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