Bharat Book

The Mobile & Tablet Advertising Market

Press Release   •   Jul 31, 2013 13:52 IST

July 31, 2013 : Bharat Book Bureau presents the new report, on 'The Mobile & Tablet Advertising Market: 2013 - 2020' Although many view mobile advertising as sub-segment of online advertising, its scope is far greater with over 7 Billion mobile subscriptions worldwide.

Mobile advertising promises to drive revenue generation opportunities for App developers, advertising networks, mobile platform providers and Mobile Network Operators (MNOs) alike. Currently in its early years, the market accounts for nearly $17 Billion in annual revenue.

The growing penetration of smartphones and tablets has further extended the addressable market for mobile advertising as users spend an increasing amount of their time with these devices. By the end of 2020, tablet based advertising campaigns alone will generate more than $27 Billion in global revenue, following a CAGR of nearly 30% between 2013 and 2020.

This report provides an in-depth assessment of the global mobile & tablet advertising market. In addition to covering the business case, the market drivers, the challenges, the industry’s roadmap, the ecosystem, key player profiles & strategies and key industry developments, the report also presents comprehensive forecasts for the mobile & advertising market from 2013 till 2020, including an individual assessment of 2 device form factor submarkets, 9 application & media submarkets, and 25 country submarkets.

Tablet and Smartphone shipment forecasts (by OS platform, vendor and region) are also presented in the report due to their profound impact on the size of the mobile & tablet advertising market. Historical figures from 2010, 2011 and 2012 accompany the forecasts.

The report comes with an associated Excel datasheet covering quantitative data from all figures presented within the report.

Key Findings:

The report has the following key findings:

At present, the market for mobile & tablet advertising is still in its early years, and accounts for more than $17 Billion in global revenue
Drive by a higher Click-Through Rate (CTR) and growing user penetration, the tablet segment of the market is expected to overtake smartphone based advertising revenues
By the end of 2020, tablet advertising will generate more than $27 Billion in global revenue, following a CAGR of nearly 30% between 2013 and 2020. During the same year (2020) tablet shipments will reach nearly 600 Million annually
Mobile video based advertising will outperform all other applications categories in terms of growth rate. Growing at a CAGR of nearly 23% between 2013 and 2020 mobile video based advertising revenues will account for $5 Billion by 2020
Topics Covered:
The report covers the following topics:
Mobile & tablet advertising business models: Ad types, physical Ad dimensions, supporting technologies and revenue generation models
Key market sectors for mobile & tablet advertising and their evolution
Market drivers and challenges for the mobile & tablet advertising market
A detailed assessment of the emergent tablet advertising submarket and its growth potential
Key developments in the industry
Profiles and strategies of key players in the mobile & tablet advertising market
Global and regional market forecasts:
Mobile & Tablet Advertising Revenue Forecasts: 2010 - 2020
Submarket revenue forecasts are categorized in 2 device form factor categories:
Mobile Phone
Tablet

Submarket revenue forecasts are categorized in 9 application & media categories:
Media Alerts
Mobile Browsing (Display, Search)
Mobile Applications
Mobile Games
Mobile Music
Mobile Social Networking
Mobile TV (Broadcast, Unicast & One-off)
Mobile Video (One-off, Subscription Based)
Text Alerts

Country level revenue projections are presented for the following 25 leading countries in the mobile & tablet advertising market:
Argentina
Australia
Brazil
Canada
China
Czech Republic
Denmark
Finland
France
Germany
India
Italy
Japan
Mexico
Norway
Poland
Russia
Saudi Arabia
South Africa
South Korea
Spain
Sweden
UAE
UK
USA

Regional mobile & tablet advertising forecasts are categorized in the following six categories:
Asia Pacific
Eastern Europe
Latin & Central America
Middle East & Africa
North America
Western Europe

Tablet Shipment Forecasts: 2010 - 2020
Tablet shipment projections are categorized in 4 Operating System (OS) platform categories:
Apple iOS
Android
Windows
Others

Tablet shipment projections are categorized in 4 display size categories:
4 – 7 inches
7 – 9 inches
9 – 12 inches
12 – 16 inches

Tablet vendor share projections are shown for the following 22 vendors: Apple, White Box, Samsung, Asus, Amazon, Acer, Lenovo, Huawei, Sony, Microsoft, Dell, RiM, HP, Archos, Nook, Toshiba, ZTE, Vizio, Motorola, LG, Viewsonic, HTC
Regional tablet shipment forecasts are categorized in the following six categories:
Asia Pacific
Eastern Europe
Latin & Central America
Middle East & Africa
North America
Western Europe

Smartphone Shipment Projections: 2010 - 2020
Smartphone shipment projections are categorized in 14 Operating System (OS) platform categories:
Apple iOS
Android
Bada
Blackberry OS
Firefox OS
LiMo
MeeGo
Microsoft
Palm OS / webOS
Sailfish
Symbian
Tizen
Ubuntu
Others

Smartphone vendor share projections are shown for the following 22 vendors: Samsung, Apple, LG, Huawei, ZTE, Lenovo, Sony, Coolpad, RiM (BlackBerry), Nokia, HTC, Motorola, Pantech, TCL-Alcatel, Fujitsu, Sharp, Panasonic, NEC, Casio, Hitachi, Acer
Regional smartphone shipment forecasts are categorized in the following six categories:
Asia Pacific
Eastern Europe
Latin & Central America
Middle East & Africa
North America
Western Europe


For more information kindly visit : http://www.bharatbook.com/mobile-and-telecoms-market-research-reports/the-mobile-tablet-advertising-market-2013-2020.html

Related link : http://www.bharatbook.com/market-research-report/mobile-and-telecoms.html


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