Bharat Book

US Banks Social Media Report 2012

Press Release   •   Oct 06, 2012 16:41 IST

Social media has been one of the defining developments of the 21st century, with the exponential increase in use of social media revolutionizing the way we all communicate with those we know, and increasingly with those we do not. While there are many opportunities for banks to promote their brand and products on social media, this also comes with the challenge of managing their reputation online, as social media has helped to put companies and people on the same level for the first time. This has revolutionised the traditional notion of B2C communications, and we are now seeing the emergence of C2B communications. Businesses are no longer the sole owners of their brands; through social media, consumers increasingly dictate how brands and companies are perceived. This comprehensive study of comments made by consumers about the US Retail Banking sector on social media channels is a true first. Over 2 million comments made over the course of 12 months have been analysed to give a true competitive benchmark of consumer sentiment and opinion, going down to a product and service feature level. Rich with additional desk research, conclusions and recommendations, the report is a must for modern financial professionals who need to understand how to use social media to benefit both themselves and their customers.
 1. Social media, business and banking
 2. Social media activity by US banks
 3. Social media conversations about the U.S. banking sector
 4. Social media conversations about the key topics related to the US banking sector
 6. Individual bank analysis
 American Express
 Capital One
 CitiBank N.A.
 TD Bank
 Wells Fargo
 Bank of America  Business Report
 J.P. Morgan
 PNC Bank
 Suntrust Bank
 US Bank
 Regions Bank
 Discover Bank
 Fifth Third Bank
 Huntington Bank
 Key Bank USA
 Morgan Stanley
 Sovereign bank
 5. Key conclusions and recommendations
 6. Methodology
 7. List of figures and tables
 8. References
 9. About Digital MR and Cicero Consulting
 For more information kindly visit :
US Banks Social Media Report 2012
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