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U.S. Hair Care Market: Growing Trend Of Usage Of Natural Ingredients In Hair Care Products To Drive Market

Press Release   •   Feb 09, 2017 10:41 IST

MarketResearchReports.biz has added a new research report to its repository. The report, titled “Hair Care Market in the U.S. 2016-2020,” offers a comprehensive study on the U.S. hair care market and points out the various factors affecting the growth of the market. According to the report, the U.S. hair care market is projected to expand at a CAGR of 1.55% during the period between 2016 and 2020. To calculate the market size, the report takes into account the revenue generated from the sales of hair care products across retail stores and salons in the U.S. The report studies the market on the basis of product types. Profiles of some of the key players in the U.S. hair care market have been included in the report.

The report states that the rising consumption of hair care products among the youth has propelled the growth of the U.S. hair care market. Rise in fashion consciousness and increasing male grooming have further boosted the market’s growth. Factors such as early adoption of hair dyes and the increased usage of hair colors will drive the overall market during the forecast period. However, the U.S. hair care market has been flooded with counterfeit products with lower price tags. This is expected to seriously undermine the growth of the market in the coming years. The use of natural ingredients has been the latest trend in the hair care market in the U.S. Consumers increasingly prefer natural and herbal hair coloring agents over the synthetic hair coloring products. This trend would define the future outlook of the market.

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On the basis of product type, the report segments the U.S. hair care market into hair color, shampoo, hair styling products, conditioner, and others including hair spray, serums, hair accessories, and hair growth products. In terms of revenue, the shampoo segment is the largest segment accounting for a share of 34% in the market. The segment is expected to continue dominating the overall market through the report’s forecast period. The rapid growth of the segment can be attributed to the increased adoption of shampoo as a hair care item in the U.S. In the hair color segment, the demand for natural and herbal hair color is rising as they are ammonia-free and less harmful compared to the synthetic coloring products. The growing preference for natural and herbal hair coloring agents has encouraged manufacturers to include plant-extracted colors in their hair color products.

Some of the key vendors in the U.S. hair care market are Kao Corporation, Henkel, Procter & Gamble, Unilever, and L’Oreal. Other key market players are Combe, Avon Products, Cadiveu Professional U.S.A., Conair Corporation, Johnson & Johnson, Este Lauder Companies, and Revlon. The key players are focusing on formulating hair care products with natural ingredients.

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