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Verizon: multi-screen strategy Market Research Report

Press Release   •   Oct 04, 2010 12:51 IST

While it does provide cross-platform access to a number of common content sources, Verizon’s approach to multi-screen service delivery isn’t based on providing continuous or seamless access to video services across different devices. Driving customer engagement and achieving operational efficiencies are the primary motivations behind its current multi-screen initiatives. As well as using its mobile and PC platforms to enhance the core video proposition, Verizon is also a pioneer in taking multi-screen “the other way” by bringing online content and applications to the TV set.

Table Of Contents :

Executive summary
In a nutshell
SWOT analysis
Market context
Market overview
Why multi-screen? Key drivers and positioning
Leveraging platforms to enhance the TV offering
Increasing consumer engagement through multiple screens
Verizon video offerings and related services
TV and video content delivered online to the PC
Sharing personal content from the PC to the TV
Mobile TV and video
Remote DVR management via PC and mobile
TV remote control via mobile
Bringing online content and applications from the PC to the TV

List of Tables
Table 1: Video content and related services offered on TV/PC/mobile

List of Figures
Figure 1: Verizon FiOS Mobile Remote application – TV/STB control features
Figure 2: Verizon FiOS Mobile Remote – top menu and photos feature
Figure 3: FiOS TV Internet Video feature – YouTube option

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