Adoption of Video Live Streaming Solutions in Australia and India is the Highest Across the Globe
Asia Pacific is anticipated to remain a swiftly growing region in the global video live streaming solutions market. Increasing penetration of smartphones and internet connectivity is positively impacting the growth of the market in Asia Pacific. Also, the growing adoption of recognized live video streaming sites such as YouTube, Facebook, and others is likely to create growth opportunities in the market by 2025. Moreover, countries such as Australia and India are expected to register high penetration of online video streaming owing to their large number of subscribers. North America is also expected to remain strong in the forecast years on account of early adoption of live content.
Rising Availability of Real-time Content Such as Olympics to Hone Growth Scope by 2025
The global video live streaming solutions market is expected to grow with innovations in artificial technology (AI) and block chain technology. A lead analyst at Fortune Business Insights has said that, “Several solution providers are presently using AI to enhance the quality of their content.” He added, “Live video streaming platforms such as Netflix is likely to gain popularity over media in the coming years. This, coupled with increasing popularity of social media platforms especially on mobile phones, is a potential growth enabler in the market.” In addition to this, introduction of novel video streaming devices is expected to be a growth trigger for expanding the global presence of the market. The demand for video live streaming services is likely to increase as people across the world prefer to watch live streaming videos over media. Moreover, the increasing availability of real-time content such as Olympics, FIFA, award shows, and others is expected to drive the market. This, in turn, is expected to result in increasing number of video live streaming websites in the upcoming years. Technological improvements in broadband services has been improving greatly, allowing viewers to access and watch live video without any lag. Hence, viewers are likely to install video live streaming apps to experience a better video quality and enjoy videos at their own convenience.
The increasing adoption of cloud-based solutions especially for video-streaming is expected to boost the market’s growth. This, coupled with high adoption of digital technology in emerged economies is anticipated to stimulate growth in the market. Video live streaming services offer huge benefits which include live preview, on-demand services via OTT (over-the-top) video distribution, and other monitoring services. These benefits are likely to encourage companies to install video live streaming servers, thus driving the market.
Companies Adopting Strategic Collaborations to Stay Industry Specific
Several companies are planning to incorporate technologies such as cloud-based services in video live streaming to augment demand for video live streaming solutions. Some of the leading players operating in the global video live streaming solutions market are Telestream LLC, IBM Corporation, Brightcove, Inc., Southern Cross Media Group, Livestream LLC, Sonic Foundry Inc., LLC, Haivision, Inc., Wowza Media Systems, LLC, DigiVive Services Pvt. Ltd., and Ooyala, Inc. Companies are also expected to launch new video live streaming software with an aim to remain industry specific and expand their product portfolio. For instance, Telestream LLC launched the 8th version of Wirecast in June 2018. This version is enabled with 3D virtual camera and offers several benefits for advanced video communications.
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