Why WasteLess?

Press Release   •   Jan 06, 2016 13:36 IST

Most of us would turn off the tap.

So far, the issue of waste has generally been addressed through the mopping approach (collection and disposal of waste). Our team, on the other hand, believes in ‘closing the tap’. This is what makes WasteLess different.

The Problem

Waste is a serious and growing global problem. The way we use and discard it is quickly destroying the earth and damaging our health faster than most people realise. Our planet can’t handle it, and neither can we.

Presently, when we think of waste we follow a linear model. A product is created, we purchase it and, when we’ve used it, we throw away whatever’s left. However, this approach generates an amazing amount of ‘unseen’ waste long before consumers touch it. Conservative experts claim that each kilo of garbage we dispose of in our bins produces 40 kilos of waste upstream (extraction, production and distribution).

After waste is generated, it is typically transported from our lives without much thought. For us, it’s ‘out of sight, out of mind’. For our public systems, it’s a nuisance to be dealt with cheaply and quickly. For future generations, it’s one of the biggest mistakes we are making.

We urgently need to raise awareness, change behaviour and inspire an estimated 7 billion+ people to generate less waste.

It’s time to change. It’s time to become conscious of the impact of the products we choose, use and throw away every day. It’s time to waste less.

How Do We Close the Tap?

At WasteLess, we believe that through education, we can initiate great changes in the way we make, dispose of, and think about waste. This way we can pass on a flourishing, clean planet to future generations.

WasteLess is a non-profit social enterprise in Auroville, India, dedicated to bringing about change to the way we make, dispose of, and think about waste. WasteLess believes that each one of us can make a positive and tangible difference for a better and cleaner future. We're a young dynamic team of professionals from diverse backgrounds committed to changing the world one piece of garbage at a time. 
To learn more about Auroville and its projects visit: www.auroville.org