The women’s ethnic wear market which comprises of sarees, salwar kameez, kurti’s and lehengas, is witnessing huge demand. This demand has been catapulted by increasing preference for ethnic wear by the younger generation. According to a new report by RNCOS, “Booming Women Ethnic Wear Market in India Forecast to 2015”, with the growing demand for women ethnic wear in the Indian market, manufacturers are adopting unique strategies to penetrate into the market.
According to our report, manufacturers are collaborating with well-known designers and artists to spread awareness about their new launches. Further, these manufacturers are adopting measures to create awareness about their products and brands through mass media advertising, and public relation efforts. They are also incorporating efforts to receive feedback from its customers through market research. Additionally, it has been observed that companies are not only opening their own exclusive stores throughout the country, but are also focusing on sales through MBOs. Further, manufacturers also give huge discounts to customers around festive seasons.
The report “Booming Women Ethnic Wear Market in India Forecast to 2015”, provides an indepth analysis of the women ethnic wear market in India. It has provided the market forecasts till 2015 for all segments of women ethnic wear - saree, salwar kameez, kurti and lehenga. The women ethnic wear market has been further divided into two product class: mass and premium. The market forecast till 2015 of both types has been provided. Further, regional analysis of the saree, salwar kameez, kurti/kurta and lehenga market, with a focus on consumer preference has been covered in the report. The report has also provided a brief overview of the marketing and the distribution strategies being adopted by various manufacturers. In addition, various industry trends, having the capability to shape the market in the future, have been identified. Moreover, competitive landscape covering business overview of major players has also been covered in the report.
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