Worldwide Advertising Market 2016 Trend, Analysis and Overview

Advertisements include any paid form of non-personal presentation and promotion of ideas, goods or services by an identified sponsor. It is an effective tool used in business to differentiate goods and services in a meaningful way to connect the consumer with the brand.

Publisher's analysts forecast the global advertising market to grow at a CAGR of 5.80% during the period 2016-2020.

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Covered in this report
The report covers the present scenario and the growth prospects of the global advertising market for 2016-2020. To calculate the market size, the report considers the advertising spend by businesses.

The market is divided into the following segments based on geography:
- Americas
- APAC
- EMEA

Publisher's report, Global Advertising Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
- American Express
- Ford
- Pfizer
- Procter &Gamble
- Verizon Communications

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Other prominent vendors
- AT&T
- Fiat
- Comcast
- General Motors
- Johnson and Johnson
- JP Morgan Chase
- L'Oréal
- Time Warner
- Toyota
- Walt Disney

Market driver
- Increased product penetration in the market
- For a full, detailed list, view our report

Market challenge
- Rapidly evolving consumer behavior
- For a full, detailed list, view our report

Market trend
- Increased use of QR codes for advertising
- For a full, detailed list, view our report

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