Squace Releases Special Starter Pack for India

Global reach – 1 million downloads from 130 countries – achieved with apps for iPhone, Android, Blackberry and Feature phones

STOCKHOLM – September 27, 2010 – Responding to the rapid growth of downloads from India, Squace has developed a dedicated content starter pack comprising more than 30 links to India’s most popular news, entertainment and social networks.

The Indian starter pack was developed as Indian downloads of Squace have rapidly increased to almost 50,000 per month and Squace prepares for another huge surge.

Squace enables consumers to easily bookmark content to their mobile device as well as share content with friends and colleagues, plus instantly access their favourites such as Orkut, Chakpak, Nakuri Gmail, Facebook and Twitter.

Frank Verschoor, CEO of Squace said: “India is a vibrant market for Mobile Internet content consumption and sharing. Squace enables easy and fast content access with a one click user experience. We researched and designed a starter content pack that reflects the popularity of India’s leading digital content providers.”

The current pre-selection of Internet services for the Indian market are listed below (click on the Go Mobile icon).  Nonetheless, Squace welcomes suggestions for further content link inclusions by e-mail: business at Squace dot com.

“We always thought that India would be an interesting market for Squace given the high penetration of mobile internet enabled feature phones and the growth of fixed cost data plans,” said Vershoor. “But the demand has started to take off much earlier than we thought. We have already scheduled initiatives in India such as content and affiliate partnerships and we are building up a local presence.”

So what’s the problem? Why is Squace so popular?

To date the delivery of mobile services and content has been hindered by the wide variety of platforms and devices, and the closed, proprietary nature of these ecosystems.

Yet consumers now have an ever increasing appetite for applications and services that are easy to access and use; that make sharing of content and social interaction easy and consistent and that empowers them to control their digital lifestyle. They require services that eliminate the barrier between what they could do on their laptop and desktop computers and what they do on their mobile device, and which let them move seamlessly between the two environments.

Squace is a self personalized universal mobile interface (UMI), which is ported to the vast majority of mobile platforms and devices. Squace empowers consumers to use and share digital services, content, and information plus enables them to use sites such as Facebook, Twitter, LinkedIn, Gmail and many others, all from one application. This is a unique proposition enabling the aggregation of consumers priceless ‘contacts’ (and their safekeeping in the cloud) across all these consumer touch points.

The Squace (UMI) interface is consistent on all mobile devices for easy, one click/scroll or tap to access content that:

• Enables consumers to easily publish and share individual or bundled content

• Provides a single integration point for developers of applications and content distributors

• Is a cloud-based server environment that provides automated publication of content

• Enables convergent device usability between mobile or desk-based Internet services

• Aggregates and safely stores contacts from multiple sources

The Squace Starter Pack for India includes (click on the link to sign up/in to Squace):

BBC World - Breaking news, sport, TV, radio and a whole lot more  Bharatmatrimony - No 1 in matrimony - mobile  Bharatstudent - Mobile  Chakpak - Latest Indian Movies & Bollywood Updates  Cricinfo - The Home of Cricket  Cricket - Live Cricket Scores of India  ESPN - The Worldwide Leader In Sports  Engadget - everything new in gadgets and consumer electronics  Flickr mobile - Photo sharing  Google Mobile India Hotmail IMDB - The Internet Movie Database  In.com - Mobile  Just Dial - India's No.1 local search engine  MSN - Portal, offering news, sports, money, entertainment and chat  Moneycontrol - India's No 1 Financial Portal  Monster India - Mobile  Naukri.com - Inidia's No 1 Job Site - Mobile  One India - News, Cricket and much more in the mobile  Orkut - social community  Pocketdoctor - Mobile Wap  Premier League - everything and more  Techcrunch - technology blog  The Weather Channel India Yahoo!yahoo!!!  Yeswap!- Mobile Directory  Sulekha.com- Mobile 

About Squace
Squace is a design driven Software Company based in Sweden with offices in the UK and the Netherlands providing patent protected (pending) Universal Mobile Interface solution (UMI). We invented technology for a grid-based, square driven user interface experience for all low and high end mobile devices that enables easy and quick Internet access.

Our approach allows users to rapidly and easily explore and share their favourite mobile Internet content and key data such as contacts, calendar, bookmarks and more with one scroll, tap or click. It gives consumers complete control and fast and easy access to “their stuff”.

We believe in a free and open Internet eco system where consumer choice rules!

Squace AB technical development headquarters are in downtown Stockholm (Döbelnsgatan 48).

For Media Enquiries, Photo’s or Interview requests please contact:

John Graham – Sales & Marketing
UK Office: +44 1474 854 852    
M: +447515 866644 - Skype: johngrahampower

Squace AB
H/Q: Döbelnsgatan 48
113 52 Stockholm
SWEDEN
Tel: +46 70-698175