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Cramo selects inRiver PIM for an excellent product experience

News   •   Feb 04, 2016 11:30 GMT

Cramo is one of the largest equipment rental service companies in Europe, with operations in 15 countries. In addition to a strong market position and brand, Cramo’s key strength is the extensive rental concept combined with a flexible business model and great operational efficiency. As one of the industry-leading service providers, Cramo has to manage a very large range of different equipment information, in multiple languages. With inRiver PIM, Cramo can be both efficient, flexible, and work strategically with full focus on the product information, in all channels and languages.

“We like the way inRiver PIM is working with multiple languages. It makes it very easy for our global team to work together in different countries and at the same time give our customers an excellent product experience” –
says Mikael Sterner, CIO and Head of Group IT, Cramo Services.

Read more about Cramo Services at

About inRiver
inRiver is the market leader for simplifying Product Information Management (PIM) -
by putting the power in the hands of the user, we enable multi-channel commerce professionals to visually manage their product information. inRiver is fast to implement and easy to use, radically facilitating the creation, maintenance, and distribution of product information to multiple sales channels in multiple languages. 220+ customers with about 750 brands around the world rely on inRiver’s PIM platform for efficiently controlling the product flow for their globally recognized brands. Read more

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