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inRiver adds Laura Laney to North America team

Press Release   •   May 25, 2016 13:00 GMT

CHICAGO, May 25, 2016 – inRiver Inc., the leading provider of product marketing software, today announced the recent addition of Laura Laney to the company's North America team. Laney has been appointed to Senior Marketing Director, North America.

“Laura’s experience, intellect and expertise in growing brand awareness is a perfect addition to our company,” stated inRiver CEO Niclas Mollin. “She is a vital part of our North American team and global efforts as we continue to pave the way in selling through telling the story of our products.”

As the Senior Marketing Director, North America, Laney will lead inRiver’s inbound marketing initiatives to increase brand awareness by focusing on aspects of digital marketing programs from strategy to execution and will work with cross-functional market teams to translate business priorities into strategic digital marketing initiatives.

Laney brings more than 16 years of B2B experience in marketing emerging technologies and channel software. Prior to joining inRiver, she held the role of Head of Demand Generation Marketing at Needle, Inc. where she oversaw creation and development of the demand generation department and systems company-wide. She also held positions at DigiCert, Venafi, Inc., Adobe Systems, Incorporated and Omniture.


inRiver is a leader in PIM (Product Information Management) and cross-channel commerce solutions.

About inRiver: inRiver is the market leader for simplifying Product Information Management (PIM) - by putting the power in the hands of the user, we enable multi-channel commerce professionals to visually manage their product information. inRiver is fast to implement and easy to use, radically facilitating the creation, maintenance, and distribution of product information to multiple sales channels in multiple languages. More than 220 customers with 750 brands around the world rely on inRiver’s PIM platform for efficiently controlling the product flow for their globally recognized brands. www.inriver.com

About inRiver: inRiver is the market leader for simplifying Product Information Management (PIM) - by putting the power in the hands of the user, we enable multi-channel commerce professionals to visually manage their product information. inRiver is fast to implement and easy to use, radically facilitating the creation, maintenance, and distribution of product information to multiple sales channels in multiple languages. More than 220 customers with 750 brands around the world rely on inRiver’s PIM platform for efficiently controlling the product flow for their globally recognized brands. www.inriver.com

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