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inRiver and C2 Partner to Provide Product Data Readiness for E-commerce Platforms

Press Release   •   Oct 12, 2016 12:00 GMT

Market Leaders Team Up to Implement B2B Product Information Management Platform

Chicago, October 12, 2016 – inRiver, the leader in product information management and cross-channel product information, andC2, a leading digital consulting company specializing in e-business, commerce and content solutions, announced a new partnership today to reduce costs and accelerate revenues for B2B companies by driving revenue, streamlining processes, and ensuring brand consistency.

The strategic partnership between inRiver and C2 will allow mutual customers to create, consume, enhance, maintain, and publish product data in a way that provides correct information and a consistent brand image. Through this union, joint customers will benefit from best-in-class technologies that enable optimal success and return on investment.

“We are thrilled to announce our alliance with C2 as we continue to tell the best story of a product through compelling and targeted content,” stated Joe Golemba, inRiver’s Vice President Channels and Alliances.In working together, we will provide B2B customers brand consistency across all e-commerce platforms and ensure an exceptional customer experience.”

“Our clients trust us to bring solid technology solutions to the table and the inRiver PIM platform is a solution we believe in,” remarked Tom Williams, C2’s Vice President, eBusiness. “This powerful tool consumes product data from a variety of sources and publishes to everything from web to print. With enhanced client data, we look forward to seeing the results of increased revenue for our joint customers.”

About inRiver:

inRiver is the market leader for simplifying Product Information Management (PIM). We help B2C and B2B multi-channel commerce and marketing professionals tell perfect product stories across all sales channels. Our powerful inRiver PIM platform radically facilitates the creation, handling and distribution of perfect product information for a world-class customer experience in all channels, in multiple languages. More than 220 customers and 750 brands around the world rely on inRiver’s PIM platform for efficiently controlling the product flow for their globally recognized brands.

inRiver was founded in 2007, and is today a well-recognized, award-winning, and rapidly growing company with an extensive partner network. The company is headquartered in Malmö, Sweden, with offices in Chicago, London, Amsterdam and Stockholm, and sales offices in Phoenix and Istanbul. www.inriver.com

About C2 – Competitive.com:

C2 is a Microsoft Gold Certified IT consulting firm that builds best-in-class B2B digital experience platforms. Utilizing proprietary agile methodology, they draw on decades of architecting, delivering and supporting complex eBusiness solutions. With a focus on building strategic value, C2’s industry-leading solutions are custom fitted to help clients compete in an increasingly fast-paced and highly connected world. For over 23 years, C2 has worked with brand-name businesses to deliver award-winning solutions while partnering with world-class vendors such as Microsoft, Sitecore, Insite and uCommerce. C2’s growing team is nationally recognized, with extensive experience in Omni-Channel eCommerce, Cloud Infrastructure and Managed Services. www.competitive.com

About inRiver: inRiver is the market leader for simplifying Product Information Management (PIM) - by putting the power in the hands of the user, we enable multi-channel commerce professionals to visually manage their product information. inRiver is fast to implement and easy to use, radically facilitating the creation, maintenance, and distribution of product information to multiple sales channels in multiple languages. More than 220 customers with 750 brands around the world rely on inRiver’s PIM platform for efficiently controlling the product flow for their globally recognized brands. www.inriver.com

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