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inRiver and Virtucom Group Partner to Create Full-Scale Data and Content Engine

Press Release   •   Oct 05, 2016 12:00 GMT

Market Leaders Join Forces to Elevate B2B and B2C Product Information Management Systems and Content Solutions

Chicago, October 5, 2016 – inRiver, the leader in product information management, and Virtucom Group, a premier content solutions firm, announced a new strategic partnership today that will revolutionize product information systems and product content. With the technology and expertise needed to fully harness the value of all product content, customers can streamline processes and improve results with a full-scale data and content engine.

inRiver's partnership with Virtucom Group delivers an opportunity for customers to seamlessly facilitate the input, exchange, structuring and organization of data and content while ensuring that information is accurate and optimized, resulting in product content that is always enhanced, correct and consistent. This turnkey, end-to-end product information management offering allows joint customers to achieve structural, normalization and population requirements while driving enterprise with rich, precise product content.

“We are extremely excited about joining our efforts with Virtucom Group to create quality and comprehensive product content that will generate great success for our joint customers,” stated Joe Golemba, inRiver’s Vice President of Strategic Alliances, Channel Sales and Expert Services. “Virtucom Group is a first-class partner and understands the importance of content telling the story of a product.”

“inRiver’s product information management system is a proven product that has delivered top results time and time again,” remarked Chase Taggart, Virtucom Group’s Senior Manager of Solutions and Integration. “The union means greater and more efficient access to the necessary tools and information that marketers, merchandisers and content professionals require to run a successful business and drive sales, which is the number one goal for our customers.”

About inRiver:

inRiver is the market leader for simplifying Product Information Management (PIM). We help B2C and B2B multichannel commerce and marketing professionals tell perfect product stories across all sales channels. Our powerful inRiver PIM platform radically facilitates the creation, handling and distribution of perfect product information for a world-class customer experience in all channels, in multiple languages. More than 220 customers and 750 brands around the world rely on inRiver’s PIM platform for efficiently controlling the product flow for their globally recognized brands.

inRiver was founded in 2007, and is today a well-recognized, award-winning, and rapidly growing company with an extensive partner network. The company is headquartered in Malmö, Sweden, with offices in Chicago, London, Amsterdam and Stockholm, and sales offices in Phoenix and Istanbul. www.inriver.com

About Virtucom Group:

Headquartered in Syracuse, New York, Virtucom Group has more than a decade of experience working with retailers, distributors, suppliers, software providers and marketing firms to fulfill – and exceed – customer expectations. We provide services to address content creation, attribute design, data management, design and development, digital assets management and content acquisition services, equipping multichannel and e-commerce enterprises with smarter content solutions. For more information, visit virtucomgroup.com and follow us on LinkedIn.

About inRiver: inRiver is the market leader for simplifying Product Information Management (PIM) - by putting the power in the hands of the user, we enable multi-channel commerce professionals to visually manage their product information. inRiver is fast to implement and easy to use, radically facilitating the creation, maintenance, and distribution of product information to multiple sales channels in multiple languages. More than 220 customers with 750 brands around the world rely on inRiver’s PIM platform for efficiently controlling the product flow for their globally recognized brands. www.inriver.com

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