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inRiver Releases inRiver PIM 6.2, strengthening product storytelling by introducing the Next-Generation Planner and Intelligent Linking

Press Release   •   Jan 22, 2016 09:17 GMT

Malmö, 22 January 2016

inRiver, a leader in Product Information Management (PIM), today announced the availability of version 6.2 of its inRiver PIM platform. With the new release, inRiver continues to build on the success of inRiver 6 to simplify product information management for B2C and B2B companies, enabling them to build perfect product stories and creating a better customer experiences across all sales channels to sell more, faster.

”The interest for Product Information Management in general, and inRiver in particular, has never been greater. Last year we saw our operations double and we enter this year with a great momentum and confidence in all our markets. The response we get from our customers is great, and the result of their direct feedback is what we now see as news in inRiver 6.2 ” said Niclas Mollin, CEO of inRiver.

With the release of version 6.2, inRiver remains the frontrunner for multi-channel product storytelling, enabling product-selling companies to create that ultimate customer experience in a highly competitive, always online, and fast-moving digital commerce world.

“We continue to deliver on our PIM platform at a fast pace, and with this release we have focused our development efforts around making PIM teams and individuals even more efficient in their work. With features like Intelligent Linking, users are empowered by the possibility to create smart relations in inRiver, automatically linking content to e.g. campaigns, rooms, looks or any other specific group used in product marketing. ” said Jimmy Ekbäck, CTO of inRiver.

The inRiver PIM platform is characterized by an easy-to-learn, easy-to-use, drag-and-drop user experience that helps and guides the end user in every step of the PIM process, making them more efficient in their day-to-day work. inRiver 6.2 focuses on making PIM teams more collaborative and productive by automating many commonly used tasks.

Key features of inRiver 6.2 include:

  • Planner 2.0 – inRiver 6.2 offers a new,much improved and customizable version of the Planner App. The App now enables significantly improved team collaboration, gives a holistic view of all your marketing activities, and keeps full control over your planning.
  • Intelligent Linking – This new feature enables users to define and create smart relations that automatically define when a product or individual item shall be linked to a product, campaign, publication or channel node. This radically reduces the manual parts of the enrichment workload of your PIM team.
  • Search on Specifications – inRiver 6.2 introduces extended search capabilities, now including search on specifications. This radically improves the overall searchability and puts detailed specification information at your fingertips.


About inRiver
inRiver is the market leader for simplifying Product Information Management (PIM) - 
by putting the power in the hands of the user, we enable multi-channel commerce professionals to visually manage their product information. inRiver is fast to implement and easy to use, radically facilitating the creation, maintenance, and distribution of product information to multiple sales channels in multiple languages. 220+ customers with 750 brands around the world rely on inRiver’s PIM platform for efficiently controlling the product flow for their globally recognized brands.


For more information about the company, please visit www.inriver.com

About inRiver

inRiver is the market leader for simplifying Product Information Management (PIM) - 
by putting the power in the hands of the user, we enable multi-channel commerce professionals to visually manage their product information. inRiver is fast to implement and easy to use, radically facilitating the creation, maintenance, and distribution of product information to multiple sales channels in multiple languages. 220+ customers with 750 brands around the world rely on inRiver’s PIM platform for efficiently controlling the product flow for their globally recognized brands.

inRiver was founded in 2007, and is today a well-recognized, rewarded, and rapidly growing company with an extensive partner network. The company is headquartered in Malmö, Sweden, with offices in Chicago, Amsterdam and Stockholm.

Read more on www.inriver.com

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