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Pernilla Brodd new Marketing Director at inRiver

Press Release   •   May 12, 2016 12:00 GMT

Pernilla Brodd, Senior Marketing Director EMEA at inRiver

Product Information Marketing Software Leader inRiver welcomes Pernilla Brodd as its new Senior Marketing Director for EMEA

inRiver named Pernilla Brodd as new Senior Marketing Director for EMEA as of April 4, 2016 to lead marketing activities as the company drives its rapid expansion. Thanks to the success of its inRiver Product Information Management software, the company has experienced 70% growth year-on-year. Pernilla’s job will be to manage the market expansion strategy, build inRiver’s brand and develop & support new channels across markets in the Europe, Middle East and Africa region.

“We offer a world-class customer experience in all channels, so we need someone of Pernilla’s caliber to help us grow in a fast-moving digital world,” says Niclas Mollin, CEO inRiver. “Pernilla’s experience in building brands and managing expansive marketing strategies will be valuable for us as we continue to secure our position as the world’s leading supplier of Product Information Management software. I’ve worked with Pernilla before as a supplier and always appreciated her knowledge and can-do-attitude. I’m really excited to have her on the inRiver team.”

“Coming to inRiver is a fantastic opportunity,” comments Pernilla, “I’m looking forward to helping inRiver achieve growth, continue to build the inRiver brand and take a proactive grip on marketing. Our software helps customers tell perfect product stories across all sales channels. I aim to do the same thing with our marketing.”

Pernilla Brodd brings more than 25 years of extensive marketing knowledge and hands-on experience of brand building and market expansion strategies, with special expertise in IT companies. Prior to joining InRiver, Pernilla was Marketing and Communications Director at Consafe Logistics, Europe’s largest solution supplier for supply chain IT. She helped catapult the company from a national player to a #10 global company with annual sales of > €50 million. Pernilla also oversaw a complete rebranding of the company, achieving double-digit after-market sales. Previously she was Marketing Director at MA-System, and held marketing roles at Netch Technologies and Studentlitteratur Software.

About inRiver
inRiver is the market leader for simplifying Product Information Management (PIM) - by putting the power in the hands of the user, we en­able multi-channel commerce professionals to visually manage their product information. inRiver is fast to implement and easy to use, radically facilitating the creation, maintenance, and distribution of product information to multiple sales channels in multiple languages. More than 220 customers with 750 brands around the world rely on inRiver’s PIM platform for efficiently controlling the product flow for their globally recognized brands. www.inriver.com

About inRiver

inRiver is the market leader for simplifying Product Information Management (PIM) - by putting the power in the hands of the user, we en­able multi-channel commerce professionals to visually manage their product information. inRiver is fast to implement and easy to use, radically facilitating the creation, maintenance, and distribution of product information to multiple sales channels in multiple languages. More than 220 customers with 750 brands around the world rely on inRiver’s PIM platform for efficiently controlling the product flow for their globally recognized brands.

inRiver was founded in 2007, and is today a well-recognized, rewarded, and rapidly growing company with an extensive partner network. The company is headquartered in Malmö, Sweden, with offices in Chicago, Amsterdam and Stockholm

Read more on www.inriver.com

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