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PIMpoint Summit 2017 brings micro-moments to the next level

Press Release   •   Jan 23, 2017 13:26 GMT

“Micro-moments”, the buzz in the world of digital marketing, is the theme of this year’s PIMpoint Summit 2017. inRiver’s annual customer and partner event drills deep into consumer behavior, the importance of owning your brand. It’s all about capturing consumers during their want-to-know, want-to-go, want-to-do, and want-to-buy moments of their customer journey.

The concept “micro-moments” was coined by Google to describe the intent-driven moments of decision-making that occur throughout the customer journey. Micro-moments are creating challenges for vendors across industries: there is a very short window in which a vendor has the opportunity to engage the buyer, and convince them to buy. PIMpoint Summit 2017 will see two action-packed days, filled with inspiration from engaging speakers and customer cases focused on capturing those micro-moments with the right content anywhere, anytime, and covering both challenges and successes with inRiver PIM in different industries. Some of the exciting and thought-provoking speakers are:

Johan Lindeberg, the successful fashion designer who brought edge and commercial success to Diesel jeans in the 1990s, his own fashion brand J.Lindeberg and BLK DNM in New York, will share his progressive and modern thoughts, together with a fascinating life story.

Pixie Sartang, co-Founder and Senior Strategist at the House of Harvey and a heavyweight digital strategist, brings a practical approach to content, ensures that the audience begins to think, and there is always something interesting to take home.

PIMpoint Summit 2017 includes the launch of the next version of inRiver PIM, moving inRiver’s Product Information Management platform into the Cloud. Besides revealing all the great details of the new release, PIMpoint Summit 2017 offers master classes, providing hands-on inRiver PIM training by our product specialists.

"PIMpoint Summit has seen over 100% growth of participants each year, which I am extremely proud of. This year we welcome nearly 100 new customers and numerous new partners. I’m also excited to meet all the extremely talented people from inRiver’s Community that today consists of approximately 10.000 individuals globally. This dynamic forum inspires knowledge sharing on micro-moments, product experiences, and our PIM platform" says Niclas Mollin, President, inRiver.

PIMpoint Summit 2017 will be held on 6-7 April at Oksnehallen, Copenhagen, Denmark.

For more information, contact Pernilla Brodd, VP Marketing, inRiver pernilla.brodd(at) +46 72 710 90 70

About inRiver

inRiver is the market leader for simplifying Product Information Management (PIM). We help B2C and B2B multi-channel commerce and marketing professionals tell perfect product stories across all sales channels. Our powerful PIM platform radically facilitates the creation, handling and distribution of perfect product information for a world-class customer experience in all channels, in multiple languages. More than 750 brands around the world rely on inRiver’s PIM platform for efficiently controlling the product flow for their globally recognized brands. inRiver was founded in 2007, and is today a well-recognized, award-winning, and rapidly growing company with an extensive partner network. The company is headquartered in Malmö, Sweden, with offices in Chicago, London, Amsterdam and Stockholm and sales offices in Phoenix, and Istanbul.

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