Press releases • Jun 11, 2018 12:47 UTC
When sustainable eyewear brand Karün from Patagonia were looking for the best market in Europe to launch their new product; sunglasses made out of recycled fishing nets, they chose Stockholm. Why? You may ask. Stockholm has far from the amount of sunshine that many other European cities can boast with. The answer, however, is not to be found in the weather, but rather in the Swedish values.