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SAYERLACK ARRIVES ON SOCIAL MEDIA

Comunicato stampa • dic 11, 2015 15:45 CET

On 10th December 2015 Sayerlack opens its Facebook, Twitter, LinkedIn, Instagram and YouTube social channels with the aim of making itself more innovative, not only at the product level, its principal characteristic, but also innovating how it communicates.

The motivations for this decision are detailed by Alessandro Pirotta, Managing Director of Sayerlack, in an interview that will be uploaded on to its YouTube channel. The video is the first in a series that will describe the new line of communication chosen by the company. Using its history as the starting point, it will arrive at the new products that Sayerlack has in store for its customers.

The activity on the social networks of Sayerlack will allow the company to have a direct contact with its followers that, in addition to benefiting from the constant updates about the company activities, will be able to discuss issues regarding innovation, the environment, quality and architecture.

Sayerlack will be present on:

Facebook: https://www.facebook.com/sayerlackworld/

Instagram:https://www.instagram.com/sayerlackworld/

LinkedIn: https://www.linkedin.com/company/sherwin-williams-italy

Twitter: https://twitter.com/SayerlackWorld

YouTube: https://www.youtube.com/channel/UCWkpGkmyZFH0zJ1ZA6ytVnw

Anywhere in the world and whatever the surface to be painted, Sherwin-Williams provides innovative solutions that guarantee the best results. Commitment to innovation and sustainability, technological strength, commitment to research and development, ability to listen and serve markets with innovative solutions, effective and safe: Sherwin-Williams Italy today is the benchmark of the market finishes for wood, glass, metal and plastics, through recognized international brands.

In 2010 the American colossus of paints The Sherwin-Williams Company has purchased Sayerlack and Becker Acroma which held OECE brand, creating a global leader in wood coatings.

The Sherwin-Williams Company, which employs more than 30000 people, is the first paint company in United States and the third in the world. From January 1, 2013 the two legal entities Sayerlack S.r.l. and SWIC became one company: Sherwin-Williams Italy S.r.l.

Sherwin-Williams Italy has three production plants in Italy: Pianoro (BO), Mariano Comense (CO) and Cavezzo (MO), and distributes its products in more than 80 countries around the world, serving more than 40000 customers.

The company develops, manufactures and distributes its brand products, Sayerlack, Linea Blu, OECE and Sherwin-Williams.

Sayerlack is a brand of Sherwin-Williams Italy, in 60 years synonymous with innovative solutions for the treatment and finishing of wood.

Sayerlack products stand out thanks to a strong tradition and a strong innovative component. In 1988, thanks to major investments in technology and research and development, Sayerlack was the first company in Italy to produce waterborne wood coating. The results achieved in terms of environmental compatibility, performance and innovation, ensure today the european leadership in wood coatings.

Sayerlack brand is able to meet the needs of all existing sectors in the wood industry - from furniture to carpentry, from outdoor structures to garden furniture, from shipyards to the building industry, from automotive to musical instruments – in the glass and in the metal and plastic industry.

Direzione Marketing

SHERWIN-WILLIAMS ITALY S.R.L.

Contatto:

Maria Teresa Ruzzi

Via del Fiffo, 12

40065 Pianoro (Bologna) - Italia

tel. +39 051 770511 - fax +39 051 777437

mruzzi@sherwin.com - www.sayerlack.com

Mollusco & Balena is a (marketing) communications agency with over 20 years of experience offering companies digital and traditional integrated communication strategies.

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