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JYSK Franchise opens in Kuwait

Press Release   •   Nov 02, 2017 07:30 GMT

The new store in Kuwait run by JYSK’s franchisepartner in Kuwait, Ali Abdulwahab Al Mutawa Commercial Co.

Thursday November 2nd JYSK opens its first store in Kuwait, which expands the number of countries with JYSK stores to 49

On November 2nd JYSK opens the company’s first store in Kuwait, which was celebrated with a big VIP-event in Dajeej, just outside of Kuwait City.

JYSK’s franchisepartner in Kuwait, Ali Abdulwahab Al Mutawa Commercial Co., was behind the event, which hosted a big crowd of people interested in seeing the new store.

Among those present was Franchise Director in JYSK, Frederik Kroun, who is happy to add Kuwait to the map of countries with JYSK stores.

“Scandinavian products are popular around the world, including Kuwait. Therefore I have big expectations to the performance of JYSK in Kuwait and to the cooperation with our franchise partner AAW, which have been known to deliver quality products to the people of Kuwait for many years,” says Frederik Kroun.


Facts about Kuwait
Capital: Kuwait City
Area: 17.820 km²
Population: 4,053 million (2016)

JYSK is an international chain of stores with Scandinavian roots that sells everything for the home. The first store opened in Denmark in 1979, and today JYSK has over 2,500 stores and 21,000 employees in 48 countries. In Germany and Austria the stores are called Dänisches Bettenlager – in the rest of the world JYSK. JYSK is owned by the Danish tradesman Lars Larsen, who owns a number of companies with a total annual turnover of 27 billion DKK. JYSK’s turnover is 23.2 billion DKK.