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JYSK opens in Georgia

Press Release   •   Oct 03, 2016 05:00 GMT

The first JYSK store has opened the doors for customers in Georgia.

A new JYSK store is ready to provide the Georgian customers with great offers from JYSK. It opened the doors for the customers on October 1st in the capital Tbilisi.

The new JYSK-store in Georgia is 1300 square meters with a stock room of 300 square meters.

“We open the first store in Tbilisi, as this will be a good starting point for JYSK in Georgia before we expand to other parts of the country,” says Fredrik Kroun, Franchise Director in JYSK.

“Georgia is a great new addition to the family of franchise countries in JYSK. Georgia has evolved a lot in the past years. We believe that the Georgian customers are ready to take part in the great Scandinavian offers from JYSK, and we look forward to providing them with that”, adds Fredrik Kroun.

The franchisee is owned by the two local business partners who also owns the chain of stores called DANISH HOUSE.

JYSK is an international chain of stores with Scandinavian roots that sells everything for the home. The first store opened in Denmark in 1979, and today JYSK has over 2,400 stores and 21,000 employees in 48 countries. In Germany and Austria the stores are called Dänisches Bettenlager – in the rest of the world JYSK. JYSK is owned by the Danish tradesman Lars Larsen, who owns a number of companies with a total annual turnover of 27 billion DKK. JYSK’s turnover is 23.2 billion DKK.