JYSK celebrates that 2017 became the year when JYSK opened store number 2,500, thereby reaching yet another milestone in the company’s history.
Expansion has been the main driver for the sleeping and living expert JYSK, since owner and founder Lars Larsen opened the first JYSK store in Denmark in 1979.
In August 2017, JYSK opened store number 2,500 spread over the 48 countries where JYSK operates today. And the journey is far from over.
“It has always been the goal to have JYSK stores all over the world, so there is still a lot of work to do. But a reaching 2,500 stores is of course something to celebrate, and the way to do that is of course by having a lot of great offers for our customers and a competition with great prizes,” says Lars Larsen.
Celebrations across the world
Store number 2,500 is thus celebrated with an international campaign focusing on the continued expansion of JYSK as well as product quality and JYSK values.
“Having 2,500 JYSK stores is not only great for me. It also benefits the customers, because JYSK has a presence as the local expert in sleeping and living in a lot of cities. This makes it possible for JYSK to achieve our vision of being a great Scandinavian offer for everyone,” explains Lars Larsen.
He underlines that the success of JYSK has only been possible as the result of the great efforts by JYSK’s employees throughout the years.
“Constant development and expansion requires skilled and dedicated employees. I would therefore like to thank all of the employees who have contributed to make JYSK the success that it is today,” says Lars Larsen.
JYSK is an international chain of stores with Scandinavian roots that sells everything for the home. The first store opened in Denmark in 1979, and today JYSK has over 2,500 stores and 21,000 employees in 48 countries. In Germany and Austria the stores are called Dänisches Bettenlager – in the rest of the world JYSK. JYSK is owned by the Danish tradesman Lars Larsen, who owns a number of companies with a total annual turnover of 27 billion DKK. JYSK’s turnover is 23.2 billion DKK.