Skip to main content

Mercuri International acquires Business Danmark Uddannelse (BDU)

Press Release   •   Oct 16, 2012 14:28 GMT

(Stockholm May 11, 2012) --- Mercuri International is acquiring Business Danmark Uddannelse which is the sales and leadership training part of Business Danmark, the union for sales professionals with 30,000 members in Denmark, and reached an exclusive agreement for cooperation.

In addition to our strategy of being the leading global sales experts, we want to secure our position as the most desired sales and leadership consultants in the local markets. With this acquisition and partnership we are now clearly the number one provider in the Danish market for sales and leadership development.” says Ola Strömberg, CEO of Mercuri International Group AB.

Through the cooperation and acquisition the members of Business Danmark (sales professionals) will benefit from a more extensive product offering within customer service, sales, marketing and leadership, as well as the opportunity to add customized in-company development paths. Furthermore, by the cooperation the quality of the offerings will be enhanced and modern learning methods such as business simulations, e-Learning, learning management systems and mobile learning will be added. By complementing the face-to-face meetings with new and innovative ways of delivering knowledge and development Mercuri International and Business Danmark will provide unique solutions.                                                                                            

This agreement will further strengthen our position in the market and will raise the standard for training and development within sales and leadership. Through the acquisition we will gain direct access to our core customer group, sales professionals, and will be able to offer them a unique and exclusive opportunity for development”, says Kasper Freudenthal, Managing Director for Mercuri International Denmark.

The sale of Business Danmark Uddannelse, part of Business Danmark, to Mercuri International is one part of a strategic cooperation which will enhance the offering to our members, professional sales people, and their businesses.”, explains John Gudbrandsen, Director for Business Danmark.
Our goal is develop professional salespeople and leaders. This is best done in cooperation with a professional and competent partner. We have chosen a solid international partner that can guarantee innovation and modernization of the product offering to our members”, continues Mr. Gudbrandsen.


Ola Strömberg, CEO Mercuri International, phone +46 708 119 906, email

Kasper Freudenthal, Managing Director Mercuri International Denmark, phone +45 40 85 89 34

John Gudbrandsen, Managing Director Business Denmark, phone               +45 40 91 61 01

Mercuri International Group

Mercuri International is the world’s largest sales performance consultancy. We have more than 50 years’ experience in helping companies implement strategies and achieve powerful sales results.

Comments (0)

Add comment


Agree With Privacy Policy