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The Hottest New Trend in Fitness Isn’t New at All
Why gamification could stop members from cancelling their gym subscriptions

Why gamification could stop members from cancelling their gym subscriptions

Blog posts   •   Apr 05, 2019 11:49 UTC

Gym members are more likely to cancel their memberships if they feel like they're not making progress, having fun, or meeting new friends. Gamification could be the solution.

Why you shouldn’t implement a one-app strategy

Why you shouldn’t implement a one-app strategy

Blog posts   •   Mar 15, 2019 14:33 UTC

A one-app strategy sounds like an easy solution. Particularly for fitness operators. A simple case of getting all of your members using one app, for every possible service. Perfect. Except that it’s not. In fact, a one-app strategy can be counter-productive. And in the long run, can hurt your business.