PROTON

PROTON OPENS ITS GATE TO THE PUBLIC WITH "ALAMI PROTON" AND STAND A CHANCE TO WIN A 1.3L BRAND NEW PROTON COMPACT CAR

Press Release   •   Sep 18, 2014 07:01 GMT

SUBANG JAYA, 18 September 2014 - National car manufacturer PROTON Holdings Berhad will hold an open day, themed, "Alami PROTON" on 27 to 28 September 2014 to showcase its automotive technology and engineering capabilities at its headquarters in PROTON Centre of Excellence (COE) Complex, Shah Alam.

The general public is invited to this open day where PROTON will not only be showcasing its latest technology developments but there will also be plenty of activities planned for every age group. There will be carnival-like outdoor games such as wall-climbing, laser tag and fun kart racing; indoor activities like foosball, video games and air hockey for the older children, or colouring contest, face painting and sand art for the younger children; there are also family games like mini golf putt, giant board games and caricature. There will be test rides of Proton cars, R3 and Lotus as well as demo of the cars, and the opportunity to take a tour of the Research and Development (R&D) and Medium Volume Factory (MVF) plant facilities. There will also be appearance by Malaysian artists, shows and concerts during this 2-day carnival.

"Our main objective is to open our doors to the public for a lifetime opportunity to view for themselves the engineering advancements and technology used in the making of Proton cars. The last time we opened our doors was about five years ago. The event will spread over a vast area of PROTON COE which includes the Shah Alam manufacturing plant, allowing visitors to experience the many different facets of PROTON, its progress and developments over the last 29 years and we would like to share our milestones with the public," said Dato' Abdul Harith Abdullah, CEO of PROTON.

"The public will also be able to visit our R&D Centre, the place that gives birth to all Proton cars. Out of 197 countries in the world, 33 countries assemble cars but only 14 countries make their own car. Malaysia is one of the 14 countries and the only OEM in the ASEAN region. We are proud of this achievement and therefore we would like to invite fellow Malaysians to come and visit our plant. It is our way of bringing the PROTON brand closer to the people," Dato' Harith added.

To add to the excitement, there will be the public launch of PROTON's new compact car (PCC) and to take a ride in Proton cars that will be made available during the weekend.

“Over the two-day period, visitors will be able to learn how parts of a car is being put together in front of their very eyes. In the R&D Centre, visitors will be able to see how PROTON designers do their craft, make a design model by CNC machining, experience clay modelling, the materials used and PROTON engine prototypes. Beyond the building, you can take a look at the crash test results for PROTON cars, among others. This will give the general public a much greater insight of how we work, gives them a better understanding of how serious PROTON is in ensuring that we produce quality cars that meet international safety standards and the detailed processes a car goes through before it is ready for delivery,” Dato' Harith added further.

"We have come a long way since our inception in the mid-1980s and would not be where we are today without the support of the public, whose continued encouragement had been instrumental to the success of the national car project. This is our way of saying thank you to Proton owners, customers and most importantly - all Malaysians as our most important stakeholders," said Dato' Harith.

“This is something that we are proud to share with Malaysians, and it is our hope that after experiencing PROTON, everyone will leave with a better understanding of how far we’ve come, the huge local industry that we've developed as players in the automotive sector and the journey that awaits us from now on,” Dato' Harith explained.

PROTON’s engineering and technology showcase at the event will feature a number of interesting exhibits on the various technologies utilized to develop the safety, performance, styling and comfort of a Proton car. Also on display will be products and services from PROTON vendors such as Robert Bosch, TRW, Delloyd Industries and KYB-UMW Malaysia, among others, all of whom also supply their parts and technology to renowned foreign car companies.

The event starts at 10 am to 10 pm on Saturday, 27 September where the programme will end with performances of artists such as Johan and Zizan of the duo comedian JOZAN and singer Hafiz, Malaysia's Most Popular Male Artist. The highlight of the night is the lucky draw grand prize of the latest game-changer, Proton Compact Car and an amazing fireworks display. Other lucky draw prizes such as bicycles and motorcycles are also up for grabs throughout the weekend.

On Sunday, 28 September, the event continues again from 10 am and will have similar activities to the first day but will end with a magic show in the afternoon and a karaoke battle. Alami PROTON will officially close at 6pm on Sunday, 28 September.