Bracing for impact: are you ready for the next wave of Chinese tourists?

News   •   May 13, 2014 10:04 GMT

gbtimes: Over the past two decades we’ve seen a huge increase in the number of Chinese people traveling abroad, from around 7 million people 20 years ago to close to 100 million today. But has the nature of Chinese tourism changed?
Yes, certainly. China is now the number one source market in the world in terms of border crossings and also in terms of spending. There was almost a $130 million USD or €97 million spent by Chinese. In addition to the quantitative change, the nature of travel has also evolved. You have still a big mass market, mostly people traveling for the first time. These are mostly customers from smaller cities like Chengdu, Xi’an or Nanjing. But on top of that you have more and more self-organized travelers. They travel frequently; many of them speak English and are able to find their way around. They’ve already seen the main attractions like the Eiffel Tower, and are now seeking experiences in smaller places. They are going to countries like Finland, for instance.

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