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Content is king- but is it enough?

News   •   Sep 22, 2014 05:08 GMT

Consumers know what they want, when they want it and how they want to see it. Consumers sign up for services giving them exactly that- the content they want to watch, where they want to watch it and when. Yes- content is still kind, but content alone is not enough to win the battle of the consumer hearts (and money). User experience and engagement is becoming increasingly important for consumers when choosing a service to sign up for.

Matti Zemack, CTO at C More, will be speaking at the 2014 Nordic Media Summit in Copenhagen, where he’ll be speaking about content and how C More in the future can leverage the users experience and relaxation/enjoyment. Matti will also share C More’s ideas for what would be their next step for online consumption, especially VOD but also in a mixture with Live content.

As the CTO at C More and Filmnet, Matti Zemack heads up the technical department at one of the largest media companies in the Nordics. C more where he’s in charge of design and rollout of C more’s VOD service, Filmnet in the Nordics. Matti is an expert within the field of video on demand and live TV services with exceptional knowledge and experience from minding the technology gap between traditional broadcast and future media.



Matti has spent 14 years in the industry as a CTO, Head of Connected TV and Mobile development, project manager, research & development and more. Prior to joining C More in 2011, Matti worked for Viasat Broadcast, a Modern Times Group (MTG) company, which is an international entertainment broadcasting group with operations that span four continents and include free-TV, pay-TV, radio and content production businesses, and BBC Worldwide, the world’s leading public service broadcaster where he worked as a technologist researcher and developer.

Sign up at Nordic Media Summit
Final chance to sign up for the 2014 Nordic Media Summit is getting close- so register now to hear and meet some of the top executives, pioneers & innovators, share their experience, strategies and views on the state of the rapidly evoking OTT and online video ecosystem and what lies ahead.

About C More
C More Entertainment is the leading premium Pay-TV provider in the Nordic region. The company offers a premium Pay-TV offer under the brand C More. C More bundle of channels offers a great variety of exclusive TV-premieres of movies from the top Hollywood studios, award-winning series and exclusive broadcasts from the best international sport leagues. The customer can also choose to subscribe to sports only or films and series only.

Read more about C More http://www.cmore.dk/about-cmore