Bulls Licensing

Fazer celebrates Tove Jansson’s life work

News   •   Jan 20, 2014 12:56 UTC

Fazer celebrates Tove Jansson’s life work. The 100th anniversary of the birth of the Finnish writer and artist Tove Jansson will be celebrated in August 2014. Jansson’s long co-operation with Fazer included drawing advertisements and illustrating packages. The first Fazer Moomin sweets were launched in the 1952’s. Currently, Fazer’s Moomin products are manufactured in Finland in three locations: Lappeenranta, Karkkila and Vantaa. To celebrate Tove Jansson's 100th anniversary, Fazer will introduce new Moomin products and change the appearance of Moomin packages. In addition, Fazer will be the main partner of the Tove Jansson exhibition at the Ateneum Art Museum.

"Fazer started working with Tove Jansson as early as in 1937, and she designed the very first Moomin product packages in the 1950s. During that decade, Jansson also drew rarely seen Fazer advertisements for the Garm magazine. Fazer's Moomin products are also popular among modern consumers, and they are made at all of our three confectionery factories and our biscuit factory in Finland. The best-selling Moomin product is the Moomin biscuit. At an annual level, some 500,000 kg of the product is sold, and its most important export destination country is Japan.," says Ulrika Romantschuk, Fazer's Vice President, Marketing & Communications.