A falling interest from the users of dr.dk – the national Danish Broadcasting Corporation – has turned JP/Politikens Hus into the biggest web-TV broadcaster in Denmark the last couple of weeks. The large media house JP/Politikens Hus is the owner of some of the biggest newspapers in the country, including Jyllands-Posten, Politiken and Ekstrabladet, who all use the online video platform, MediaMaker, that is powered by Xstream.
JP/Politikens Hus is on their way to win the position as a market leader on the web-TV platform in front of the traditional broadcasters such as DR and TV 2. This is shown by the latest survey from FDIM/Danske Medier, who measures the number of weekly views on web-TV.
DR as well as TV 2 have lost ground the latest year, if you look at the average for the latest four weeks compared to the same four weeks in 2011.
Growth at JP/Pol
This tendency hasn’t been the case for JP/Politikens Hus, where their biggest engines - the web-TV stations at Ekstrabladet.dk and Jp.dk – have increased their video views in the same four-week period. Compared to 2011 JP/Politikens Hus has had an average of half a million more views every week the last month.
This development means that during the last two weeks (week 26+27) JP/Politikens Hus have been the largest web-tv broadcaster.
Fight for 3rd place
There is quite a way down from top two, DR and Ekstrabladet, to number three and four on the list. TV 2 and Jyllands-Posten is fighting for third place and though TV 2 is still in the lead, Jyllands-Posten is catching up on them week after week.
Jyllands-Posten as well as Ekstrabladet have invested heavily in their web-TV platform over the last few years and the views are still increasing. Just two months ago, Jyllands-Posten expanded their web-TV project to include a Smart-TV app that was also developed by Xstream. The app is the first of its kind worldwide to be available on all Samsung Smart TV’s and Blu-ray players.