Magine’s TVOD service Plejmo introduces Electronic Sell Through

News   •   May 12, 2016 14:36 UTC

Plejmo (, the largest local streaming platform for movies in the Nordic region, has announced the extension of its offering with the launch of Plejmo Unlimited Access - a premium service that allows movie lovers to access titles prior to both TVOD and SVOD release.

Plejmo, which was acquired by cloud-based live TV service Magine ( in 2015, has built on its existing deals with studios such as Paramount, NBC Universal, Fox and SF, adding Electronic Sell Through (EST) rights. This allows for more than 2,000 movies to be available on demand, with new titles becoming available shortly after cinema release. Plejmo has the largest EST catalogue available in Sweden, and all registered users will be able to stream and download these movies before they become available on other streaming subscription services.

Ambuj Goyal, CEO of Magine, comments, “In acquiring Plejmo, we took on a great team specialised in TVOD, who we believe can support a successful integration of on-demand content with Magine’s existing live TV offering. The introduction of Plejmo Unlimited Access is the next step in the journey to creating the very best experience for our viewers long term.”

Ulrika Viklund, CEO of Plejmo comments, “Plejmo Unlimited Access is an exciting new feature, and we are delighted that our users can now watch even more of the films they love where, when and how they want to, for a longer period of time and at a much lower cost. By offering 48 hour rentals as well as Unlimited Access, we hope to give viewers maximum flexibility with the very best content.”

About Magine

With its head office based in Stockholm, Magine launched commercially in March 2013 in its native Sweden, and in Germany in April 2014, hosting some of the world’s best known brands and channels in each territory, including Discovery, Fox, Nickelodeon, CNN International, BBC, Eurosport, and National Geographic, as well as channels from key national broadcasters. In August 2015, Magine also launched a beta service in the UK. In early 2016, Magine revolutionized the German TV market through offering stand-alone premium TV content (an alternative to the traditional ‘bundled’ model). New market roll outs and partnerships are planned throughout 2016.

As one of the pioneering European companies in cloud-based TV aggregation, Magine is also developing different ways to support partners in new and growing markets, offering a range of dynamic working models from pure white label services, to joint commercial ventures. With three years of operational experience in some of the most advanced consumer TV markets in Europe, Magine is able to offer its platform to TV industry stakeholders in new markets on a global scale. Magine is developing a ‘TV Superhighway’: a global network of distributors and content providers, liberated from the traditional constraints of territory or geography

About Plejmo

Plejmo is a streaming service that offers the largest selection of new and older movies in the Nordic region. Plejmo is multi platform service that is available via phone, tablet, smart TV, and computer. Plejmo is available in Sweden, Norway, Denmark and Finland.