Bundling OTT products have become increasingly used by services providers to win new customers, retain customers and increase ARPU. Can OTT services make your offerings more relevant for the customers? A question Telia will address at the 2014 Nordic Media Summit in Copenhagen.
Using the Telia Spotify case in Denmark and their TV Everywhere case in Finland, Lars Gudbrandsson, Vice President, Customer Channels at Telia, will talk about OTT and customer value and share his thoughts on OTT services and if they can make service providers offerings more relevant for the customers.
Lars is a recognized leader that has lead complex businesses and turn-around in local and international markets within the Consumer, Telecom and IT industries. He is an international and commercial executive with consistent delivery of top-line and bottom-line business results and a solid track record within business management, sales, marketing and product management.
Lars comes with a wide range of experience within the Telco area, from marketing and public affairs to technology and Global P&L responsible for the international business units. Today Lars holds the position as Vice President, Country Head of Customer Channels at Telia. Prior to joining Telia in 2012, Lars has held many leading positions at Nokia.
Sign up at Nordic Media Summit
Final chance to sign up for the 2014 Nordic Media Summit is getting close- so register now to hear and meet some of the top executives, pioneers & innovators, share their experience, strategies and views on the state of the rapidly evoking OTT and online video ecosystem and what lies ahead.
TeliaSonera provides network access and telecommunication services that help people and companies communicate in an easy, efficient and environmentally friendly way. International strength combined with local excellence is what makes us truly unique – and provides a world-class customer experience, all the way from the Nordic countries to Nepal. This combination has brought groundbreaking 4G, a world-class fibre network, and introduced 3G at Mount Everest. Telia offer their services in the Nordic and Baltic countries, the emerging markets of Eurasia, including Russia and Turkey, and in Spain.
Read more about Telia on teliasonera.com