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OTT Services: Moving from Sideline to Primetime

News   •   Sep 10, 2014 07:58 GMT

OTT video services have been a disruptor to the traditional video ecosystem. Research from the internationally recognize market research and consulting company, Parks Associates, indicates that Pay-TV providers are now responding, offering their own OTT services to carve out a piece of the market.

Brett Sappington, Director of Research at Parks Associates will be speaking at the 2014 Nordic Media Summit in Copenhagen, presenting international trends in OTT services and the role of Pay-TV in the future of OTT. Furthermore, Brett will also present details on consumers that buy OTT video based on Parks Associates recent consumer surveys.

Topics of the presentation includes

  • Impact of OTT video services on the traditional video ecosystem
  • Global overview of online video market
  • Response of pay-TV providers to OTT threats
  • Consumer usage, segmentation, expenditures, and motivations regarding OTT services.

“Competition in the OTT world is global and is increasing,” said Brett Sappington, director of research, Parks Associates. “Pay-TV operators throughout the world have added multiscreen video delivery capabilities, and new players are emerging in the OTT video space. As awareness and use among consumers grow, service providers need to understand OTT service usage, the trends affecting the market, and the business models that are producing successful results.”

About Brett Sappington, Director of Research at Parks Associates
As a director of research at Parks Associates, Brett Sappington leads Parks Associates services research team, including access and entertainment services, digital media, OTT, cloud media, video gaming, and technical support services.

Brett is an expert in worldwide television and broadband services. His personal research focuses on the activities and trends among operators and the market forces affecting their businesses. Brett is a regular speaker and moderator at international industry events.

More about Brett Sappington

About Parks Associates

Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Since 1986, we have provided research and analysis to companies ranging from Fortune 500 to small start-ups through market reports, primary studies, consumer research, custom research, consultation, workshops, executive conferences, and annual service subscriptions.

For more information about Parks Associates visit, http://www.parksassociates.com/index.php

Secure your seat at Nordic Media Summit 2014
Space is filling up fast, so register now to hear and meet some of the top executives, pioneers & innovators, share their experience, strategies and views on the state of the rapidly evoking OTT and online video ecosystem and what lies ahead. For Group discount- contact us