Recently a lot of criticism has been aimed at public service providers and their role in the Internet TV landscape. Offering content for free when other providers have to charge consumers makes it difficult for privately held broadcasters and other Internet TV providers to survive and grow.
For many years,
Nordic public service providers and broadcasters have played a significant role
in the media landscape. Collectively, they perform important social, cultural,
and journalistic functions and they reflect and help create regional
identity. But as OTT and TV Everywhere products continue to evolve so does the
need for clearly defined roles in the industry between public service
broadcasters and privately owned, commercial organizations. The questions that
need to be asked include:
- How much VOD service development by public service broadcasters is good for the market?
- What proportion of development should be covered by the television license fee?
- Should public service broadcasters be competing with commercial providers in terms of on-demand content acquisition and audience development?
At this years’ Nordic Media Summit, we’ll explore these issues. We’ll also ask how Nordic public service providers and broadcasters are adapting to the growing needs from consumers, what they perceive their role to be and what market position they plan to take. Where should the line be drawn that public service providers do not cross but leave to the privately held market to deal with and benefit from?
Sign up for today and Join us for the Nordic Media Summit 2013 where we look further in to the present and future of the online video business in the Nordic countries and beyond.