Xstream A/S

Rise of long form content on mobile devices

News   •   Feb 14, 2013 12:45 GMT

The way we watch TV is changing as well as our demands for quality, interaction, personalized services and offerings. As more premium content becomes available online, more viewers are logging on, rather than tuning in, to watch their favorite TV Show or movie online.

Video consumption continues to skyrocket where devices like tablets and Connected TVs, set the agenda for the continuing growth of online video viewing, especially for long form content. Consumption of long-form online video content has taken a big leap the last couple of months and will continue to rise as viewers watch increasing amounts of online video content over connected devices like tablets, smartphone and connected tv’s. This is also in line with the annual analysis of the Nordic streaming market conducted by Xstream, which shows that more than 50% of online video views in 2012 came from smartphones and tablets.

More demanding online video users
With a numbers of TV Everywhere/ OTT TV/ VOD services, and even more to come, users get more options to choose from, their user behavior are evolving rapidly and their demands and expectations for a personalized service with innovative features will increase. For TV Everywhere/OTT TV/VOD providers, it will therefore be important to stand out from their competitors, not only on content, but also by offering additional customized services and features, such as multi-screen viewing, second screen, social networking, content discovery and recommendation services – personalizing the experience they’re offering to their users.

Take control of your OTT TV & TV Everywhere business models
At Xstream, we offer the market’s most comprehensive and scalable suite of OTT TV and TV Everywhere products and services. So whether you want a seamless end-to-end solution, based on our award-winning MediaMaker system, or standalone service, like an app for a Connected TV or a Set-Top-Box, (STB) we can deliver a superior solution specifically designed around your needs.

As the only video management system to offer such an advanced integrated Shop module, MediaMaker enables you to easily create and control business models on all platforms and domains. Thanks to its outstanding usability and superb third-party integration, it's the ideal tool for monetizing content - and turning visitors into customers.  Functionalities within the Shop module includes;

  • Manage products, pricing, campaigns and promotions
  • Analyze shop engagement
  • Integrate with existing CRM and billing system
  • Integrate with different payment providers

Contact us today to learn more about our award winning video management system