Xstream A/S

Second Screen- planning for (and against) second screen solutions

News   •   Sep 19, 2014 15:23 GMT

Today, 90% of media consumption is screen based. In 2014, the number of mobile devices in the world will exceed the global population. By 2018, there will be 1.4 connected mobile devices per person. That means that, as people move through the world, they will increasingly move with at least one other screen in hand (and even more devices on hand). 

While the Second Screen revolution may have started with distracted television viewers, today, the multi-screen world demands marketers who know how to plan for it. At Nordic Media Summit 2014 we’ve invited Ben Grossman, VP of Strategy at Jack Morton worldwide, one of the worlds most recognized brand experience agency.

Ben’s presentation at Nordic Media Summit breaks down second screen strategy into actionable advice specifically for event marketers. Yet the trends in consumer behavior apply to all brands that seek to connect with the people who matter most to them in an increasingly screen-based world.

Ben Grossman is a marketing and advertising strategist with a specialty in digital, social media and emerging technology. His ability to formulate insight-driven, distinctive points of view has been recognized globally and featured in leading publications and presentations to Fortune 100 audiences.

Ben’s unique background blends his passion for business and marketing strategy with his immersion in technology, consumer behavior and design. As a sought after brand strategist and client consultant, he has worked to set strategy and develop initiatives for brands including Subway Restaurants, P&G, Lady Gaga’s Born This Way Foundation, Bombardier and Brother International. 

With his finger on the pulse of marketing and consumer lifestyle trends, Ben’s ability to clearly explain and strategize around complex and cutting-edge concepts has also made him a frequent speaker and media source. He has been tapped to present at the Consumer Electronics Show, for Microsoft and at numerous other trade events domestically and internationally. Reporters from publications including Yahoo! News, Mashable.com, PSFK and BtoB Magazine have relied on Ben for his expertise regarding marketing best practices, trends and industry news.

Currently, Ben works as the VP, Strategy Director at Jack Morton Worldwide, a global brand experience agency that is part of the Interpublic Group of Companies (NYSE: IPG). There, he leads strategy across top accounts and serves on the agency’s Global Creative Council, dedicated to elevating the agency’s strategic and creative output.

Secure your seat at the 2014 Nordic Media Summit today
Space is filling up fast, so register now to hear and meet some of the top executives, pioneers & innovators, share their experience, strategies and views on the state of the rapidly evoking OTT and online video ecosystem and what lies ahead. For Group discount- contact us