Rebtel

The Drum: Rebtel tackles American stereotypes of Indians in tongue-in-cheek campaign

News   •   Oct 27, 2016 13:27 GMT

From The

"In the ads, Indians are shown “speaking freely” in the face of stereotypes. One spot shows a Sikh man who pretends to be shocked when he finds out he’s been “randomly selected” for an extra security screening at the airport.

“Oh wow, it’s my lucky day! Did you hear that?” he sarcastically says to the line forming behind him. “You know, I never win anything, but every time I’m about to fly, I always hit the jackpot.”

Another ad features a young Indian woman who explains to an older American woman that Western imperialism is the reason why she can speak English so well."

Read the article here

See the video here and here