StrongPoint’s French partner, Tigra, will have a tiger walking around the EuroPain fair in Paris this weekend.
The tiger will be of the friendly and sociable kind. It will promote StrongPoint’s cash management solution CashGuard and pass out gifts to the fair’s 80 000 visitors.
Tigra came up with the idea to stand out from the crowd at the fair, which focuses on the bakery industry.
“The fair is the biggest event of the year for the bakery industry in Europe,” said Laurent Jamin, StrongPoint’s country manager in France. “There is a lot of competition for the visitors’ attention, and this is a creative way to make a memorable impression.”
He also noted that the tiger is the company logo for Tigra. Tigra has a long tradition of providing the CashGuard cash management solution to bakeries in France. The official fair magazine will feature a success story that describes the benefits that bakeries get by using CashGuard.
You can visit Tigra at EuroPain in Paris, Feb. 5-9, in booth 5S93.