Bulls Licensing

Visit the Moomin Café at Formex, 20-23 January 2016

News   •   Dec 16, 2015 07:00 GMT

Moomin Characters and worldwide agent Bulls Licensing are starting off 2016 with a bang – and a cup of coffee. With a grand Moomin stand and a complimentary Moomin Café in Hall B at Formex, Sweden’s biggest trade fair for Nordic interior design, the Moomins are not to be missed.

At the Moomin stand (B13:11) you will meet some of brand’s most prominent licensees and get a first peek of their new Moomin products.

The Moomin café (B13:21A ) is serving Moomin-themed coffee and snacks. Each day the first 500 café guests receive a Moomin mug from Arabia, free of charge.

Representatives from Moomin licensees and partners as well as Bulls Licensing will be present at Formex to give more insights on how your business may increase revenue by working with the Moomin brand.

At Formex you will find 850 exhibitors, around 25 000 national and international visitors and over 800 media representatives. This year’s fair will be held in Stockholm January 20 to 23rd.

Meet Moomin at Formex

Moomin exhibition: B13:11

Moomin café: B13:21A

Looking forward to seeing you there!

Moomin Characters and Bulls Licensing

For meeting requests and more information, please contact:

Thomasine Stiernswärd, Thomasine@bulls.se


About the Moomins

The Moomins were created by Tove Jansson, a Finnish pictorial artist and author. The first book "The Moomins and the Great Flood" was published in 1945. Tove Jansson wrote and illustrated nine novels, four picture books and hundreds of comic strips. Her books have been translated into nearly 50 languages. The first TV animation was created in 1969 and since then different animations have been aired in over 100 countries.

Moomin Characters Oy Ltdis the official body responsible for Moomin copyright supervision. All of the Moominvalley characters are globally registered trademarks.

About Bulls Licensing

Bulls Licensing is the worldwide agent on behalf of Moomin Characters Ltd. Founded in 1929, Bulls has built a solid track record in generating revenue from brand properties. With an established network of sub-agents and licensees, Bulls Licensing is currently working with approximately 500 companies including H&M, Finnair, Samsung and UNICEF.