BlueairBenelux/Healthy Homes Partnership (Benelux)

Blueair Sense air purifier earns another prestigious design award

Persbericht   •   jul 01, 2013 18:38 CEST

Rotterdam, 1 July 2013 -- The radical design and technological wizadry of the Blueair Sense air purifier has earned yet another top design accolade by being nominated for the globally acclaimed German Design Award 2014, which aims to identify, highlight and honor unique design trends around the world.

The nomination is a further honor for Blueair’s striking new Sense air cleaner that just months after being launched to the public has notched numerous design commendations, including a ‘red dot’ Best of the Best product design award and the 2012 Good Design Award from the Chicago Athenaeum Museum of Architecture and Design. Sense has also earned top commendations from Japan’s Institute of Design Promotion and Sweden’s ‘Design S’ Awards.

Sense is a high-tech consumer air cleaning system developed in conjunction with Sweden’s world-famous Claesson Koivisto Rune architecture and design studio. Built with environmentally friendly materials and proven to purify indoor air of allergens, viruses and other airborne pollutants, the tastefully designed Sense offers motion sensor controls, high-efficiency electronics, and whisper silent operation for the most discerning consumers.

“We are thrilled to have won another prestigious recognition for our technological innovation and design merits,” says Bengt Rittri, Blueair founder and chief executive. “The Sense marks a revolutionary step forward into how air cleaners will be perceived by modern consumers as it not only performs wonders in cleaning indoor air of germs, pollens, and VOCs, but also looks trendy, timely, and fun.”

The Blueair Sense removes 99.97% of particles in the air fast and efficiently using a second-generation HEPASilentPlus™ filtration system.  Lowering the concentration of airborne pollutants has been shown to reduce headaches, colds, cough, allergies, and other common ailments.

Innovated with love in Sweden, Sense was designed by Claesson Koivisto Rune to deliver an out of the box experience beyond efficiently cleaning indoor air. Thus, the Sense creates a healthy indoor environment while complementing contemporary rooms with progressive design.

The German Design Award 2014 is awarded on a broad range of critieria such as ergonomics, functionality and user friendliness, design quality, innovativeness, brand value, symbolic and emotional content, technical quality and ecological compatibility.  The winners of the German Design Award 2014 will be announced in September 2013 and the award ceremony will take place in February 2014.

For more information, please contact:

International Public Relations

David Noble, RocketComms, London, UK

T: +44 7785 302 694

E: david.noble@rocketcomms.com

About The German Design Award

The German Design Award is an international premium prize aimed at identifying, presenting and honouring unique design trends in order to advance the design scene. The annual event is organized by the German Design Council, one of the world’s leading centers of design expertise.  In 2013, the German Design Council celebrates its 60th anniversary.

For more information, please visit www.blueairbenelux.com


Blueairbenelux.com markets Blueair premium air purifiers in Belgium, Luxembourg and the Netherlands. It is onwed by Healthy Homes Partnership (Benelux) Ltd. Sold in over 50 countries around the world, Blueair air purifiers deliver cleaner indoor air for enhanced user health and wellbeing in homes and offices more efficiently than any competing product. A Blueair air purifier works silently to remove allergens, asthma triggers, viruses, bacteria and other airborne pollutants from all indoor environments.