Persbericht -

​Aurus.io - Bringing the Stability of Gold to Emerging Markets

AurusGOLD (AWG) is a fully gold-backed cryptocurrency that meets the strong demand for a stablecoin in the cryptocurrency market and the emerging markets. It is the breakdown of trust that creates instability in emerging market currencies, so a stablecoin must be trustworthy to succeed in developing countries. AurusGOLD (AWG) begins with the unrivaled history of gold as a store of value and adds a transparent audit system supported by established firms in developed markets. By combining stability with credibility, Aurus aims to democratize the gold market.

“Our goal is to revolutionize the gold industry using blockchain technology to make the precious metal easier to trade and use, thus opening it to the masses. In a sense, what Bitcoin is doing to money, we are doing to gold.” - Stefan Gergely, Aurus co-founder

The Need for Stability in the Emerging Markets

"We are bridging untapped demand in emerging markets with traditional gold markets. We offer a transparent and viable solution enabled and enforced by the latest technologies." - Guido Van Stijn, Aurus Managing Director

The entire global cryptocurrency market clearly needs a stablecoin, but demand is strongest in the emerging markets. A survey by FICCI showed that gold accounted for more than 8% of Indian household expenditures in 2013. What is more, the 2016 demonetization caused Bitcoin volume in India to nearly double in a few weeks and played a significant role in the 2016-2017 cryptocurrency bull market.

As economic instability and inflation increased over the last year, the Turkish government more than doubled its gold holdings according to the World Gold Council. However, the government's reserves of approximately 240 tonnes are only a fraction of the 3,500 tonnes that the Council estimates are held by Turkish citizens. Those who can afford to buy gold in Turkey do so. AurusGOLD (AWG) will bring the stability of gold to even the smallest investors in the emerging markets and elsewhere.

Long-Term Savings for Small Investors

While short-term price instability generates demand in the emerging markets, long-term savers everywhere can benefit from AurusGOLD (AWG). The US dollar has fallen about 97% against gold since 1971. The situation is much worse in the emerging markets. Indian households have responded to higher inflation rates by amassing an estimated 24,000 tonnes of gold.

Unfortunately, not everyone can afford to buy gold. Its high price and lack of divisibility make small purchases difficult. Aurus changes that. AurusGOLD (AWG) can be subdivided into tiny amounts and instantly traded all around the world. Aurus also offers dramatically lower transfer fees for remittances.

ETFs like China's Bosera Gold and GLD have opened up gold investing to millions, but there is greater potential in the cryptocurrency market. Over one billion unbanked adults own mobile phones according to the World Bank. All those unbanked mobile phone users in the emerging markets suddenly gain access to the currency of kings with AurusGOLD (AWG).

The Need for a Stablecoin

Bitcoin lost about 70% of its value during the first six months of 2018, so the advantages of a stable gold-backed cryptocurrency have become apparent. The need for a stable store of value in the cryptocurrency market is so desperate that "stablecoin" is now a word with over 1.3 million results on Google and an entry in Wikipedia. Crypto whales, funds, exchanges, and investors are all demanding stability.

The Missing Link

"Aurus is the missing link between commodities and finance." - Mark Gesterkamp, Aurus Head of Business Development

Commodities have inherent stability, but they lost a crucial link to financial markets when the Gold Standard was abandoned. AurusGOLD (AWG) restores that link and makes it stronger than ever. The same gold that is bought in financial markets can now be used immediately to buy consumer goods with cryptocurrency. What is more, individuals will be able to make a financial investment in Aurus by buying AurusCOIN (AWX).

Aurus also has the right leadership to take the company to the top. Co-founders Stefan Gergely and Dan Cearnau bring an impressive combination of youthful entrepreneurial drive and experience with blockchain technology to the company. Their strong backgrounds in blockchain and the deep gold industry experience of Managing Director Guido Van Stijn and the Aurus Partners provide a solid foundation for growth.

As cryptocurrency investors and savers in the emerging markets know, there are no shortcuts to stability. Gold's history as a stable store of value goes back over 5,000 years, but it also takes time to build credibility as a custodian of assets. Credibility is the missing link in creating a stablecoin. The support of established partners like Auragentum gives AurusGOLD (AWG) the credibility that is necessary for a true stablecoin.

Onderwerpen

  • Financiën

Tags

  • aurus
  • buy gold
  • digital gold

Aurus is a blockchain startup that aims to revolutionise the gold industry, using blockchain technology to make gold easier to trade and use, opening it to the masses. In certain ways, what Bitcoin is doing to money, we are doing to gold.