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​Burger King performs epic flame-grilling over 125 ft bonfire

Pressemelding   •   jul 10, 2019 07:00 CEST

Burger King has been the master of flame-grilling since 1954. To kick off this year’s barbecue season, Burger King Norway set out to perform the most spectacular flame-grilling ever. One lucky guest got a ride of a lifetime when he ordered a Whopper at his local restaurant.

Watch the film to see the full story: https://lion.app.box.com/s/wktdcm7018lstyqfuzdjytos2wzr1t4t

- Since 1954, Burger King has been true to the art of flame-grilled burgers. This year, we took flame-grilling to another level. Our Burger King Team found the perfect flame in Aalesund, Norway; a giant annual bonfire called Slinningsbålet. Just like our famous Whopper®, the Slinningsbålet bonfire is handmade to order. This was a perfect fit, says CEO of Burger King Norway, Rune Sandvik.

Amazing facts about this spectacular Slinningsbålet flame-grilling:

  • The Slinningsbålet bonfire is an annual event in the city of Aalesund in Norway. The bonfire is the world’s largest annual bonfire, attracting thousands of spectators to celebrate midsummer. The bonfire stood a full 125 ft /38 meters tall.
  • Due to safety measures, the final decision to perform the flame-grilling was taken just hours before the bonfire was lit. Aalesund lies on the west coast of Norway, known for extreme weather conditions.
  • The Burger King team had done months of careful planning to ensure they were able to perform it safely, including a full test flight over a smaller bonfire to see how the airflow from the helicopter affected the fire.
  • Thousands of Norwegians gather around bonfires to celebrate Midsummer. The Slinningsbålet bonfire is Norway’s tallest and a more than 100 years old tradition.
  • The Norwegian Royal family was among the spectators.   
  • About BURGER KING® -

    Founded in 1954, the BURGER KING® brand is the second largest fast food hamburger chain in the world. The original HOME OF THE WHOPPER®, the BURGER KING® system operates more than 18,000 locations in approximately 119 countries and U.S. territories. Almost 100 percent of BURGER KING® restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades. The BURGER KING® brand is owned by Restaurant Brands International Inc. (TSX,NYSE:QSR), one of the world's largest quick service restaurant companies with more than $27 billion in system-wide sales and over 23,000 restaurants in more than 100 countries and U.S. territories. To learn more about the BURGER KING® brand, please visit the BURGER KING® brand website at www.bk.com or follow us on Facebook and Twitter.

    About BURGER KING® Norway and Scandinavia

    BURGER KING® opened their first restaurant in Norway in 1988. Today, the international hamburger chain is the biggest in Norway with 81 restaurants across the country. In Sweden, there are 137 BURGER KING® restaurants, and 53 restaurants in Denmark. For more information about Burger King in Norway or Scandinavia, please visit www.burgerking.no or follow us on Facebook and Instagram. BURGER KING® Norway is part of UMOE restaurants.

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