LG VISER DEN ULTIMATE SKJERMEN I MONACO – 55-TOMMER OLED-TV ER HER

LG demonstrerer sin ledende posisjon gjennom å lansere verdens største og tynneste OLED-TV, basert på WRGB-teknikk med enestående bildekvalitet og eksepsjonelt design

Monaco, 23 mai 2012 – LG Electronics (LG) presenterte verdens største og tynneste 55-tommers OLED-TV på Salle des Etoiles i Monaco, og begynner dermed en ny æra av kompromissløs bildekvalitet og design i en bransje som ikke har sett noe lignende siden oppfinnelsen av fargefjernsyn.

Foran et publikum bestående av 400 forhandlere, journalister og spesielt inviterte, introduserte LG den mest avanserte kommersielle OLED-TV på markedet. LG vil lansere disse TV-modellene til europeiske forbrukere i andre halvdel av 2012.

– I fjernsynets historie, har det vært svært få nyvinninger så viktig som den neste OLED-TVen. Vi kaller LG OLED-TV for ”den ultimate skjermen” ettersom den overgår alle forventninger, og er bedre enn noen kan forestille seg. Den har kompromissløs bildekvalitet og flott design. I år planlegger vi å gjøre OLED synonymt med LG, sier Havis Kwon, President og CEO i LGs Home Entertainment Company.

Høyoppløselige bilder
For høyoppløselige bilder av LG OLED-TV, gå til LGs bildearkiv: http://www.lg.com/no/om-lg/presse-og-media/index.jsp og skriv "OLED-TV" i søkeboksen til høyre. Her vil også bilder fra arrangementet i Monaco tilgjengeliggjøres innen kort tid.

For høyoppløselig bilde, besøk også: http://www.mynewsdesk.com/se/pressroom/lg_electronics_nordic_ab__/image/view/oled-133502

Flere detaljer følger i den engelske pressemeldingen nedenfor:

LG USHERS IN A NEW ERA OF VIEWING PLEASURE

WITH “ULTIMATE DISPLAY” OLED TV

Based on WRGB Technology, World’s Largest and Slimmest OLED TV Demonstrates LG’s TV Leadership by Delivering Unrivalled Picture Quality with Gorgeous Design

MONACO, May 23, 2012 – LG Electronics (LG) ushered in a new era of television with the unveiling of the world’s largest and slimmest 55-inch OLED TV on European soil at Monaco’s renowned Salle des Etoiles. In front of an audience of 400 dealers, journalists and special guest F1 champion Sebastian Vettel, LG officials vowed to develop the most advanced commercial OLED TV in the market and to be the first company to bring these TVs to European consumers in the second half of the year.

“In the history of television, there have been very few innovations as impactful as the coming of OLED TV,” said Havis Kwon, President and CEO of LG’s Home Entertainment Company. “We say THE ULTIMATE DISPLAY because LG OLED TV is truly above all expectations and beyond everyone’s imagination with uncompromising picture quality and beautiful design. This year, we plan to make OLED synonymous with LG.”

The OLED TV’s WRGB technology is the culmination of years of research and development at LG, the company behind the world’s first commercialized 15-inch OLED TV in 2009. LG’s 4 Color Pixel technology relies on a white sub-pixel to perfect the color output. A Color Refiner enhances the image, resulting in pictures that are the most vibrant, natural and comfortable to the human eye. The screen also delivers a perfect viewing experience without distortion or loss of contrast regardless of ambient brightness or viewing angle.

And unlike LCD or LED displays which require backlights, OLED TVs generate their own light, eliminating the need for backlighting. Furthermore, by utilizing carbon fiber reinforced plastics (CFRP) for the exterior, LG engineers were able to create a final product with a thickness of only 4mm and weighed only 10kg. Thus the Paper Slim design philosophy was born. What’s more, LG’s OLED TV combines the company’s industry-leading CINEMA 3D technology with Smart TV capabilities, creating the most immersive and comprehensive home entertainment experience on the market today.

“With OLED TV leading our premium product line-up in Europe, we have a very strong case to become the number one TV brand in this region.” said Stanley Cho, head of LG’s Europe Operations. “Until that day, we will continue to develop the products that have made us the most innovative home entertainment company in the industry.”

Along with OLED TV, LG introduced the company’s latest premium TV line-up for the European market. Ranging from CINEMA 3D Smart TVs with CINEMA SCREEN Design to Ultra Definition (UD) 3D TVs, this year’s TV line-up is LG’s most aggressive in terms of technology and design, reinforcing LG’s premium image.

For mer informasjon, vennligst kontakt:

Susanne Persson
PR Manager
LG Electronics Nordic AB
Box 83, 164 94 Kista
Mobil: +46 (0)70 969 46 06
E-post: susanne.persson@lge.com

Thomas Wering
Marketing Manager Home Entertainment
LG Electronics Nordic AB
Box 83, 164 94 Kista
Mobil: +46 (0)73 523 40 26
E-post: thomas.wering@lge.com