Columbia Sportswear has today been unveiled as Manchester United’s first Official Outdoor Apparel Partner.
As part of the agreement, the well-known American outdoor brand will design and create dual branded outerwear for outdoor endeavours, including hiking, climbing, mountaineering, as well as water and snow activities.
Columbia, the flagship brand of Columbia Sportswear Company (Nasdaq: COLM) has been creating innovative outdoor products for enthusiasts since 1938. The partnership with Manchester United is indicative of the demand for Columbia’s high-quality and innovative outdoor gear.
Manchester United Group Managing Director, Richard Arnold, comments: “Manchester United is proud to be partnering with Columbia Sportswear to bring our fans a new and exciting range of club branded products. “
Like Manchester United, Columbia is steeped in history and has a reputation for creating innovative premium products. Available in over 100 countries, Columbia enjoys an international reach that matches the Club's.
“We look forward to working together to provide our fans with a new way of expressing their support for the Club, via our range of branded outdoor apparel. No matter what activity they are partaking in, this partnership will help the Club to accompany our fans wherever they go, taking us with them to new heights, shores and experiences."
Senior Vice President of Columbia Merchandising and Design, Joe Boyle, comments:
“We are excited by the opportunity to unite the pinnacle franchise in sport with the global leader in the outdoor industry.
“Manchester United and Columbia share a commitment to performance and innovation. Together, we will deliver to Manchester United fans around the world an attractive line of outerwear featuring Columbia’s most advanced proprietary technologies.”
Columbia will unveil the dual branded line of outerwear, available to consumers in autumn 2016.
Kate Lowe +44 (0) 161 868 8427
Manchester United Ltd
Scott Trepanier +1 (503) 985 4183
About Manchester United
Manchester United is one of the most popular and successful sports teams in the world,playing one of the most popular spectator sports on Earth. Through our 138-year heritage wehave won 62 trophies, enabling us to develop the world’s leading sports brand and a globalcommunity of 659 million followers. Our large, passionate community provides ManchesterUnited with a worldwide platform to generate significant revenue from multiple sources,including sponsorship, merchandising, product licensing, new media & mobile, broadcastingand match day.
Columbia, the flagship brand of Portland, Oregon-based Columbia Sportswear Company, hasbeen creating innovative outdoor products for enthusiasts since 1938. Columbia has becomea leading global brand by channelling the company’s passion for the outdoors intotechnologies and performance products that keep people warm, dry, cool and protected year-round. To learn more, please visit the company's website at www.columbia.com.
Om Columbia Sportswear selskapet
Columbia Sportswear Company er en ledende innovatør i global klær, sko, tilbehør og utstyrmarkeder. Selskapet designer, utvikler, markedsfører og distribuerer aktive utendørs oglivsstilsprodukter under følgende merker: Columbia, Mountain Hardwear, Sorel, Montrail og prAna.
Columbia, flaggskipet merket fra Portland, Oregon-baserte Columbia Sportswear Company, har vært å skape innovative klær, sko, tilbehør og utstyr for friluftsentusiaster siden 1938. Vi har blitt enledende global merkevare ved å kanalisere vår lidenskap for friluftsliv og en innovativ ånd i teknologi og ytelse produkter som holder folk varme, tørre, kjølige og beskyttet i utendørs året rundt.